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Friday 18 September 2026

Bakery, Cereals & Grains

Newson bows out of Abe’s Bagels
15 Sep 2026   /

Newson bows out of Abe’s Bagels

Abe’s Bagels chief executive Jesse Newsom has farewelled the homegrown brand following its sale and subsequent handover to George Weston Foods.


Woolworths recalls Multi Grain Cereal
9 Sep 2026   /

Woolworths recalls Multi Grain Cereal

Woolworths New Zealand is recalling a specific batch of its Woolworths brand Multi Grain Cereal due to the possible presence of foreign matter, namely blue plastic.


Goodman Fielder enlists Al Brown for Freya’s campaign
7 Sep 2026   /

Goodman Fielder enlists Al Brown for Freya’s campaign

Goodman Fielder’s bread brand Freya’s has launched a major consumer activation in partnership with chef Al Brown, alongside releasing new research on New Zealanders’ sandwich habits.


Entries open for 2026 Bread Baker of the Year
31 Aug 2026   /

Entries open for 2026 Bread Baker of the Year

The New Zealand Association of Bakers has opened entries for its annual Bread Baker of the Year competition, designed to highlight emerging talent across the nation’s plant and craft baking sectors.


Bakels Legendary Sausage Roll competition is back
26 Aug 2026   /

Bakels Legendary Sausage Roll competition is back

The Bakels Legendary Sausage Roll competition is back, with entries being rounded up until mid-September.


Sanitarium widens Weet-Bix Stat Attack promotion
12 Aug 2026   /

Sanitarium widens Weet-Bix Stat Attack promotion

Sanitarium New Zealand has executed the largest brand positioning shift in the 20-year history of its Weet-Bix Stat Attack promotion, dropping its rugby-exclusive focus to encompass 15 different sporting disciplines.


Vogel’s bread recall
12 Aug 2026   /

Vogel’s bread recall

Goodman Fielder New Zealand is recalling various Vogel’s brand bread as the products may contain foreign matter, namely small metal pieces.


GWF’s Burgen exiting NZ market
11 Aug 2026   /

GWF’s Burgen exiting NZ market

George Weston Foods’ Burgen bread brand is being withdrawn from the New Zealand market due to falling demand.


Auckland bakeries dominate Bakels Pie Awards
5 Aug 2026   /

Auckland bakeries dominate Bakels Pie Awards

Auckland bakeries have swept the premier categories at the 2026 New Zealand Bakels Supreme Pie Awards, with Levain Artisan Bakery taking top honors across two major meat categories.


Two-time win for Woolworths Baker of the Year
22 Jul 2026   /

Two-time win for Woolworths Baker of the Year

Palmerston North baker Fleur Blake has made history as the first two-time winner of Woolworths New Zealand’s annual Baker of the Year competition.


Westport’s The Better Pie Company in liquidation after expansion efforts stall

Westport’s The Better Pie Company in liquidation after expansion efforts stall

Westport’s The Better Pie Company has been placed into liquidation, leaving behind substantial debts following what was ultimately an unsuccessful expansion strategy.


From pies to bagels – GWF’s growing ANZ dominance…
11 May 2026  

From pies to bagels – GWF’s growing ANZ dominance…

George Weston Foods is no longer just defending the bread aisle; it is building a ‘breakfast fortress’.