12th August 2026 Marketing / SanitariumSanitarium New Zealand has executed the largest brand positioning shift in the 20-year history of its Weet-Bix Stat Attack promotion, dropping its rugby-exclusive focus to encompass 15 different sporting disciplines.
1st July 2025 Plant-based / SanitariumSanitarium’s dedicated foodservice plant-milk brand is making inroads into New Zealand looking to repeat the channel success it has achieved in Australia.
4th June 2025 Brands / SanitariumSanitarium Health Food Company has been named the Most Trusted Breakfast Food Brand in New Zeland for the 15th consecutive year in the Reader’s Digest Most Trusted Brands survey.
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20th January 2025 Recall / SanitariumSubscribe now to enjoy unlimited access to Food Ticker, New Zealand’s new food and beverage industry trade daily. Thank you for visiting Food Ticker. Click here for our subscription packages. We MORE »
4th November 2024 Charity / SanitariumSanitarium and the New Zealand Food Network have distributed 10 million servings of breakfast cereals since July 2020.
28th March 2024 SanitariumThe breakfast specialist is cutting the number of brands it manufactures and their associated jobs as declining demand makes a $28m factory upgrade unviable.
20th March 2024 ComCom / Sanitarium / The WarehouseThe Commerce Commission will not open an investigation into the behaviour of manufacturer Sanitarium following its recent tussle with The Warehouse Group over the supply of Weet-Bix.
26th January 2024 ComCom / SanitariumThe competition watchdog is considering information it received from Sanitarium in December.
8th November 2023 SanitariumThe Sanitarium Weet-Bix Kids Tryathlon season is back for summer.
3rd October 2023 Sanitarium / The WarehouseThe manufacturer says it will instead reduce supply to its Pacific and Asian markets.
29th September 2023 ComCom / SanitariumThe watchdog could turn to litigation should it find that Sanitarium’s actions are in breach of the Commerce Act, according to the competition watchdog’s chair, John Small.
