15th September 2026 Brands / SpendGlobal consumer brand growth hit a five-year low in 2026 as tightening household budgets forced shoppers to shrink the pool of brands they actively consider, according to research firm Morning Consult.
1st May 2026 Brands / Reader's DigestFamily-owned New Zealand chocolate manufacturer Whittaker’s has once again been crowned Most Trusted Brand in the Reader’s Digest most trusted brands awards.
31st March 2026 Brands / Whittaker'sWhittaker’s is offering more rooms at its boutique hotel takeover, after the initial release sold out in less than an hour.
26th March 2026 Brands / GroceryMove over streetwear and luxury handbags – the new pinnacle of cultural status sits in pantries, and there is a new playbook for brands seeking relevance in this “Status Economy”.
12th March 2026 Brands / WedderspoonWedderspoon Mānuka Honey has launched a comprehensive brand refresh aiming to reposition the New Zealand heritage brand in the competitive US market.
6th October 2025 Brands / steinlagerGolf New Zealand and Steinlager have announced a partnership that sees the Lion-owned beer brand become the official beer of Golf New Zealand.
22nd September 2025 Brands / Primary sectorNew Zealand risks being typecast as a high-quality commodity supplier rather than a nation of globally recognised consumer brands, according to new research.
4th June 2025 Brands / E TipuThe rise of Agentic AI could usher in a new era of branding – but any such future must be grounded in vastly improved data across the food system, says futurist Max Elder.
4th June 2025 Brands / SanitariumSanitarium Health Food Company has been named the Most Trusted Breakfast Food Brand in New Zeland for the 15th consecutive year in the Reader’s Digest Most Trusted Brands survey.
29th May 2025 Brands / E TipuBranding is essential to New Zealand’s food export success, but strategist Louise Beard warns that not every product justifies the investment.
27th May 2025 Brands / Whittaker'sRegular winner Whittaker’s has once again topped the Reader’s Digest Most Trusted Brands Survey, with more F&B players making their way back into the ranks.
31st March 2025 Brands / RestaurantsStarbucks is knocked off the top spot as the world’s most valuable restaurant brand. Who is the new number one?
