20th November 2023 Circana / NPD
The number of NPD launches may be slowing but innovation is working harder for NZ’s top food manufacturers, with value growth on the rise.
Kiwi food companies that took the plunge to become B Corps have seen it pay off with better-than-average sales growth.
A difficult trading environment leads to changes in the ranks, with alcohol and tobacco specialists losing ground.
Persistent price inflation continues to push up the number of dollars flowing through supermarket tills.
Easter temporarily reversed the inflationary trend of more dollars being spent buying fewer items, as unit sales flipped into growth, albeit at a subdued level.
Cash-strapped consumers sought affordable indulgence from confectionery, which posted double-digit value and unit growth.