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Thursday 21 October 2021

Campaigns

KFC offers chicken box incentive for vaccination
13 Oct 2021   /

KFC offers chicken box incentive for vaccination

KFC is partnering with radio stations ZM and Flava to offer free chicken as part of an NZME campaign encouraging a 90% vaccination rate.


PledgeMe push for brownie and kefir co’s
12 Oct 2021   /

PledgeMe push for brownie and kefir co’s

Auckland’s The Kefir Co and Christchurch’s Badass Brownies are looking for funds via crowdfunding platform PledgeMe.


T&G Global launches healthier Halloween campaign
7 Oct 2021   /

T&G Global launches healthier Halloween campaign

T&G Global has launched a new campaign to showcase its premium Jazz apple as the ‘hero of Halloween’.


Fonterra’s Anchor launches new brand campaign
28 Sep 2021   /

Fonterra’s Anchor launches new brand campaign

Fonterra’s consumer dairy brand, Anchor, has launched a new brand platform ‘A Taste of Home’ with a fully integrated brand campaign.


Govt urged to implement beverage container return scheme
22 Sep 2021  

Govt urged to implement beverage container return scheme

The Kiwi Bottle Drive has launched an ad campaign to encourage the government to immediately implement a beverage container return scheme.


Red Bull appoints new media agency
9 Sep 2021   /

Red Bull appoints new media agency

The New Zealand division of energy drinks giant Red Bull has appointed Hearts & Science as its new media agency for strategy through to execution across all channels and key platforms.


T&G launches Envy full moon campaign in Asia
8 Sep 2021   /

T&G launches Envy full moon campaign in Asia

T&G Global has launched an integrated marketing campaign in key Asian markets to encourage consumers to celebrate full moon festivities with Envy apples as mid-autumn festivities approach.


Comvita wants to win over US with celeb-backed brand
7 Sep 2021   /

Comvita wants to win over US with celeb-backed brand

Developing a skincare brand means the honey company can promote the benefits of both mānuka and propolis to raise awareness in the US.


T&G in global Jazz push first
7 Sep 2021   /

T&G in global Jazz push first

T&G Global has launched the first global marketing campaign for its Jazz apple brand following a recent brand refresh.


Domino’s partners with Sallies again for kindness campaign
3 Sep 2021  

Domino’s partners with Sallies again for kindness campaign

Domino’s is again working with The Salvation Army this time on a Slice of Kindness campaign to support 2,000 Kiwi families with free pizza.


Edmonds and Chelsea back Baking for Better campaign
26 Aug 2021  

Edmonds and Chelsea back Baking for Better campaign

Baking ingredient companies Edmonds and Chelsea Sugar have teamed up with The Salvation Army and television presenter Hilary Barry on a campaign Baking for Better.


Culture&Theory takes out Tegel appointment
12 Aug 2021   /

Culture&Theory takes out Tegel appointment

Poultry company Tegel has appointed agency Culture&Theory to help drive further growth of its Take Outs range which has more varieties in the pipeline.


Final call for Eat New Zealand Kaitaki
6 Aug 2021  

Final call for Eat New Zealand Kaitaki

Eat New Zealand is seeking 30 storytellers who have a passion for telling food stories.


Food Made Fair campaign highlights supply chain workers
4 Aug 2021   /

Food Made Fair campaign highlights supply chain workers

Living wages, job security and local sourcing are the pillars of the initiative.


Nominations open for Iconic Eats Of Auckland 2021
3 Aug 2021  

Nominations open for Iconic Eats Of Auckland 2021

Nominations are now open for Aucklanders to nominate their favourite dish for the 2021 Iconic Auckland Eats list.


Watch: Plant & Food showcases plant-based milk, protein, and innovation capabilities
28 Jul 2021   /

Watch: Plant & Food showcases plant-based milk, protein, and innovation capabilities

Plant & Food Research has launched a series of videos showcasing its abilities available for the country’s food and beverage producers.


V Energy asks, can you feel it?
26 Jul 2021  

V Energy asks, can you feel it?

Frucor Suntory brand V Energy has launched a new campaign about feeling your best self and spreading positive vibes.


SAFE launches campaign against colony cages
14 Jul 2021  

SAFE launches campaign against colony cages

Animal welfare organisation SAFE has launched its Free Hens from Cages campaign, calling on the government to ban colony cages.


Feed Your Future campaign concludes
7 Jul 2021  

Feed Your Future campaign concludes

The Feed Your Future career promotion campaign has concluded having held seven events taking high school students to visit primary sector businesses from Whangarei to Invercargill throughout May and June.


RA plans ‘lights out’ to highlight hospo labour shortage
1 Jul 2021   /

RA plans ‘lights out’ to highlight hospo labour shortage

The Restaurant Association is planning a two minute “lights out” event on 6 July to highlight the labour shortage in the hospitality industry. The association said the event would be part MORE »


Pak’nSave launches inaugural can campaign, pledges $100k
29 Jun 2021   /

Pak’nSave launches inaugural can campaign, pledges $100k

Pak’nSave has launched a campaign to help deliver products and donations to community organisations feeding hungry families.


Bay of Plenty launches food story collective
23 Jun 2021  

Bay of Plenty launches food story collective

A new collective which aims to elevate the coastal Bay Of Plenty’s food story and provide the platform to identify new commercial opportunities in the food and hospitality space has been launched.


EDNZ 2021: Food sector showcased in new Taranaki Story
31 May 2021   /

EDNZ 2021: Food sector showcased in new Taranaki Story

Venture Taranaki has launched The Taranaki Story with the region’s food and hospo sectors one of the main themes of the initiative.


Silver Fern Farms preps Plate to Pasture 2021
11 May 2021   /

Silver Fern Farms preps Plate to Pasture 2021

Silver Fern Farms is preparing to launch their search for the future stars of the red meat industry in the coming weeks, with applications opening for the Plate to Pasture Youth Scholarships and the Silver Fern Farms Graduate Career Programme.


Fisheries giants back NRDA ‘Catch a Job’ campaign
30 Apr 2021  

Fisheries giants back NRDA ‘Catch a Job’ campaign

Sealord, Sanford, and Talleys have backed the regional recruitment drive urging individuals to ‘seas the opportunity’.


Foodstuffs, Griffin’s team up for $250k charity cookie campaign
30 Apr 2021  

Foodstuffs, Griffin’s team up for $250k charity cookie campaign

Partners aim to raise $250k for Breast Cancer Foundation New Zealand


B+LNZ’s Taste Pure Nature enlists US dietician for Earth Day
23 Apr 2021   /

B+LNZ’s Taste Pure Nature enlists US dietician for Earth Day

Beef + Lamb New Zealand’s Taste Pure Nature brand has enlisted the services of US-based dietician and nutrition consultant Samantha Cassetty for World Earth Day.


Nature’s Way refreshes packaging, online design
23 Apr 2021  

Nature’s Way refreshes packaging, online design

Nature’s Way has launched a new website to showcase its products and provide a better user experience for customers.


Best Foods launches Warriors fan site
14 Apr 2021   /

Best Foods launches Warriors fan site

Vodafone Warriors sponsor Best Foods has launched a new online fan zone for rugby league lovers.


$200,000 up for grabs for Small Business Day
9 Apr 2021  

$200,000 up for grabs for Small Business Day

The first Small Business Day kicks off today and New Zealanders are being asked to make a big impact by choosing to shop at small businesses.


Subway goes logoless in new campaign
8 Apr 2021   /

Subway goes logoless in new campaign

Subway New Zealand has launched a series of non-branded billboards, in a move it says is a brand first.


Beef+Lamb NZ ramps up online presence to promote red meat
7 Apr 2021  

Beef+Lamb NZ ramps up online presence to promote red meat

As alternative proteins increase in popularity, the organisation launches a new website to promote NZ red meat facts.


KitKat updates logo with recycling message
31 Mar 2021   / /

KitKat updates logo with recycling message

KitKat has temporarily replaced the logo on its chocolate bar with a call to consumers to recycle the packaging.


NZ venison producers set sights on US market
30 Mar 2021   /

NZ venison producers set sights on US market

Almost $1m will be spent on venison marketing and promotion in the US.


NZ Story launches NZ Dairy Story
24 Mar 2021  

NZ Story launches NZ Dairy Story

New Zealand Story is showcasing the country’s dairy sector with its Dairy Goodness for the World collateral.


New World launches Buy NZ, Go NZ campaign
3 Mar 2021  

New World launches Buy NZ, Go NZ campaign

New World has launched its Buy NZ, Go NZ campaign, with specials on several New Zealand brands set to run over the next two weeks. Customers could expect sharp prices MORE »


New awareness campaign hits NZ’s key markets
17 Nov 2020  

New awareness campaign hits NZ’s key markets

NZ Story has launched an international campaign modelling campaigns from New Zealand Trade and Enterprise and Tourism New Zealand.


Babich Wines welcomes NZTE F&B campaign
13 Nov 2020  

Babich Wines welcomes NZTE F&B campaign

Family-owned Babich Wines has thrown its support behind the Made with Care campaign.


Speight’s scoops top gong in marketing awards
2 Nov 2020   /

Speight’s scoops top gong in marketing awards

A Speight’s commercial has swept up a number of prizes at the Effies.


Central Otago food month wraps
2 Nov 2020  

Central Otago food month wraps

The campaign ran for a month and wrapped up in an event on Wednesday night.


NZTE launches global food and beverage campaign
21 Oct 2020   /

NZTE launches global food and beverage campaign

NZTE has launched a new global campaign to showcase the country’s food and beverage industry.


Life Health Foods collabs with celeb restaurateur
16 Oct 2020  

Life Health Foods collabs with celeb restaurateur

The plant-based brand collective is collaborating with restaurateur Ganesh Raj.