10th June 2026 E Tipu / ExportGlobal food futurist Jack Bobo has delivered a blunt reality check to New Zealand’s food and agriculture sectors, warning that volume-driven commodity markets are rapidly barrelling toward a dead end.
27th May 2026 Consumer / E TipuNZ exporters are on the cusp of an unprecedented generational disruption, and need to get with the science-backed macro-dominated programme to stay relevant to the future consumer.
25th May 2026 E Tipu / ExportsNew Zealand’s food and fibre exporters must learn to understand their consumer and meet their expectations, according to the Prime Minister’s Chief Science Advisor.
25th May 2026 E Tipu / Export / GMONew Zealand must move past the ‘ostrich effect’ regarding genetic modification and gene editing technologies if it wants to stay competitive on the world stage, the Prime Minister’s Chief Science Advisor says.
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22nd May 2026 China / E TipuNZ agrifood exporters are operating under a dangerous structural error if their long-term growth plans assume China will remain a permanent, insatiable destination for bulk commodities.
22nd May 2026 E Tipu / Griffin / ZespriAgribusiness leaders must move past traditional risk-elimination strategies and embrace a model of disciplined courage to navigate an increasingly incomprehensible global trade landscape, says Zespri director Alison Barrass.
21st May 2026 E TipuFood and fibre delegates from across the country have descended on Ōtautahi Christchurch for the opening of E Tipu: The New Zealand Future Food and Fibre Summit 2026.
4th June 2025 E Tipu / TechnologyFood system stakeholders need to consider the future in light of the growing influence of AI agents, says nanotechnologist and science communicator Michelle Dickinson.
4th June 2025 Brands / E TipuThe rise of Agentic AI could usher in a new era of branding – but any such future must be grounded in vastly improved data across the food system, says futurist Max Elder.
29th May 2025 Brands / E TipuBranding is essential to New Zealand’s food export success, but strategist Louise Beard warns that not every product justifies the investment.
27th May 2025 E TipuScores of food and fibre stakeholders from across the country have descended on Palmerston North for this year’s E Tipu Summit.
