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The Business of Food and Beverage

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Friday 20 May 2022

Marketing

Rockit launches new “courage” brand campaign 5th May 2022 /

Rockit launches new “courage” brand campaign

Miniature apple company Rockit has launched a new campaign tied in with the first delivery of around 20 million of its new seasons harvest at ports around the world.


Unilever phasing out food marketing to kids 26th April 2022 /

Unilever phasing out food marketing to kids

The global FMCG giant ups the ante by restricting F&B marketing to under 16s, ahead of an industry standard of 13 years.


Heineken to open pop-up barbershops in Auckland 1st December 2021 / / /

Heineken to open pop-up barbershops in Auckland

Heineken is opening two pop-up barbershops in selected venues around central Auckland to tie-in with the country’s move to the Covid-19 Protection Framework ‘traffic light’ system on Friday 3 December.


IRI – Friction, fragmentation and #fetapasta 23rd November 2021 /

IRI – Friction, fragmentation and #fetapasta

F&B businesses should be over-investing in an omnichannel strategy to stay competitive in an increasingly digital environment, says the research consultancy.


DB Breweries appoints new exclusive social agency 7th July 2021 /

DB Breweries appoints new exclusive social agency

DB Breweries has appointed creative agency Motion Sickness to manage all creative for its social channels.