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Friday 14 August 2026

Goodman Fielder

Vogel’s bread recall 12th August 2026 /

Vogel’s bread recall

Goodman Fielder New Zealand is recalling various Vogel’s brand bread as the products may contain foreign matter, namely small metal pieces.


Meadow Fresh cow fantasy league campaign 11th February 2026 /

Meadow Fresh cow fantasy league campaign

Goodman Fielder’s Meadow Fresh dairy brand has launched a new marketing campaign drawing on the concept of a fantasy sports league – but using cows.


Goodman Fielder names new media partner 4th December 2025 /

Goodman Fielder names new media partner

Goodman Fielder New Zealand has appointed Together – NZ as its new media planning and buying agency, across all channels, including retail.


Goodman Fielder back in the black 13th May 2025

Goodman Fielder back in the black

After taking its medicine back in 2023, Goodman Fielder has finally emerged in better health, posting its first annual net profit since 2021.


Goodman Fielder’s Vogels in ‘BreadyWear’ marketing stunt 8th April 2025 /

Goodman Fielder’s Vogels in ‘BreadyWear’ marketing stunt

Goodman Fielder bread brand Vogels has launched an extremely limited edition travel wear collection, BreadyWear.


Goodman Fielder narrows loss… 26th June 2024

Goodman Fielder narrows loss…

The dairy and bakery business was close to being back in the black were it not for more than $8m of extraordinary costs, much of which related to its pie category exit.


…as the Meadow Fresh manufacturer signs China UHT partnership 26th June 2024

…as the Meadow Fresh manufacturer signs China UHT partnership

Goodman Fielder is the latest New Zealand company to up its production of dairy destined for growing demand in the Chinese market.


Goodman Fielder calls time on Edmonds pastry 11th September 2023

Goodman Fielder calls time on Edmonds pastry

Goodman Fielder has discontinued its Edmonds brand frozen pastry products, saying they were no longer commercially viable.


NZIFST: Food waste v plastic – Goodman Fielder’s Hamish Conway on the ‘lesser of two evils’ 6th July 2023 /

NZIFST: Food waste v plastic – Goodman Fielder’s Hamish Conway on the ‘lesser of two evils’

Food manufacturers are constantly weighing up the juxtaposition of food waste versus plastic packaging down to individual product level, according to Goodman Fielder’s Hamish Conway.


Rising costs see Goodman Fielder return to the red 7th June 2023

Rising costs see Goodman Fielder return to the red

Its latest results come in the same month that the company completes its exit from New Zealand’s pie category.


Goodman Fielder NZ’s billion dollar milestone 4th August 2022

Goodman Fielder NZ’s billion dollar milestone

The food manufacturer is distancing itself from the red ink in its recent past, hitting a revenue milestone and improving its operating profit despite 2021’s challenging market conditions.


Goodman Fielder replaces 100m plastic tags with cardboard 14th March 2022 /

Goodman Fielder replaces 100m plastic tags with cardboard

Goodman Fielder has added recyclable cardboard bread tags to all its bread loaves, buns and rolls.