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Thursday 25 April 2024

Pic's

Pic’s Peanut Butter backs World Car Free Day 18th September 2023

Pic’s Peanut Butter backs World Car Free Day

The founder of spread brand Pic’s Peanut Butter is gearing up for World Car Free Day.


Sustainability and export – Pic’s CEO is ‘asking the questions’ 2nd March 2023 /

Sustainability and export – Pic’s CEO is ‘asking the questions’

New boss Aimee McCammon says a review of Pic’s export portfolio through a sustainability lens could see it consider localising manufacturing or making supply chain improvements.


Pic’s Peanut Butter picks new CEO 7th February 2023 /

Pic’s Peanut Butter picks new CEO

Advertising executive and the stepdaughter of company founder Pic Picot, Aimee McCammon, has stepped into the top job at the Nelson-based nut butter brand.


Pic’s NZ-grown peanut harvest nears completion, taste test to come 13th June 2022

Pic’s NZ-grown peanut harvest nears completion, taste test to come

The harvest of New Zealand-grown peanut crops in Northland is nearing completion with the final results including an all-important taste test to follow.


Pic’s NZ-grown peanut trial expands 2nd June 2022 /

Pic’s NZ-grown peanut trial expands

Field trials of peanut crops will be expanded to seven site across Northland next year, as part of the $1m project looking into the feasibility of commercially growing the nuts in New Zealand. 


Power play: Pic’s joins Tasman’s solar powered F&B posse 28th April 2022 /

Power play: Pic’s joins Tasman’s solar powered F&B posse

“The solar power generated from our new panels mean it will take 10.3 seconds of sun to produce one jar of Pic’s peanut butter,” says founder Pic Picot.


Pic’s finds another high-value nut to crack 6th April 2022 /

Pic’s finds another high-value nut to crack

The Nelson nut butter company is throwing its support behind a Plant and Food Research-led feasibility study to see if almonds can be grown sustainably in Hawke’s Bay.


Pic’s treads Covid tightrope with NPD, export growth 17th February 2022 /

Pic’s treads Covid tightrope with NPD, export growth

The Nelson nut butter business looks to new SKUs and overseas expansion in its hunt for further growth.


New funding for Pic’s homegrown peanuts 7th December 2021 /

New funding for Pic’s homegrown peanuts

Nut butter baron Pic Picot is pushing ahead with his mission to develop homegrown peanuts by bringing forward a project to support marketing opportunities for the spread.


Pic’s wins with NZ-grown peanut trial 28th May 2021 /

Pic’s wins with NZ-grown peanut trial

Pic Picot is a step closer to selling a 100% Kiwi peanut butter following the completion of a successful crop trial.


Pic’s picks off Whittakers in new Brand Reputation Index 27th November 2020

Pic’s picks off Whittakers in new Brand Reputation Index

The likes of Pic’s Peanut Butter and Whittakers have taken the top spots.