Brand

AgriTech New Zealand has launched a refreshed brand aligned with the Tech New Zealand ecosystem update, and a new AgriTech New Zealand Member Hub.

Move over streetwear and luxury handbags – the new pinnacle of cultural status sits in pantries, and there is a new playbook for brands seeking relevance in this “Status Economy”.

Wedderspoon Mānuka Honey has launched a comprehensive brand refresh aiming to reposition the New Zealand heritage brand in the competitive US market.

The fast-growing start-up closes a A$7m capital raise as the FMCG insights platform builds its position in Australia and preps for the US.

Zespri is claiming a “significant legal victory in China” as part of its coordinated action against fraudulent use of its intellectual property abroad.

As the protein trend continues to expand, the next phase has space for fibre to join in, says Stephanie Mattucci, director of F&D at Mintel.

A couple of experienced FMCG operators have joined forces to take on two brands being offloaded by Sanitarium sister company, Life Health Foods.

APAC consumers are increasingly moderating alcohol consumption and seeking no and low beverages in the on-premise channel – with NZ ahead of the curve.

Food system stakeholders need to consider the future in light of the growing influence of AI agents, says nanotechnologist and science communicator Michelle Dickinson.

The rise of Agentic AI could usher in a new era of branding – but any such future must be grounded in vastly improved data across the food system, says futurist Max Elder.

Sanitarium Health Food Company has been named the Most Trusted Breakfast Food Brand in New Zeland for the 15th consecutive year in the Reader’s Digest Most Trusted Brands survey.

The Wattie’s owner is even deeper into the red after taking a $210m write-down triggered by shifting consumer behaviour and declining margins.