3rd April 2024 DB / RTD / White Claw
DB Breweries clinches a New Zealand import and distribution deal for the popular hard seltzer, with plans for it to be nationwide by April.
The NZ boss tells the Ticker that he wants to build on mainstream beer and RTD momentum, and improve results in the difficult craft category.
The MD gives the first summer of sales for new RTD Hey Hey “a pass mark” but beer sales were flat given the good weather.
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