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Friday 18 September 2026

NZ Story

Perspectives: NZ’s brand a strategic asset in trust-deficit world – David Downs 14th April 2026 /

Perspectives: NZ’s brand a strategic asset in trust-deficit world – David Downs

NZ Story’s outgoing CEO makes the case for the agency’s work, and why he remains optimistic for what comes next, despite the global uncertainty.


Downs exiting New Zealand Story 19th March 2026 /

Downs exiting New Zealand Story

David Downs has resigned as chief executive of New Zealand Story, the government-funded organisation created to protect, enhance, and celebrate New Zealand’s reputation on the world stage.


Export market price sensitivity ups ante for NZ’s premium story – research 3rd November 2022 /

Export market price sensitivity ups ante for NZ’s premium story – research

Exporters need to be better at explaining why our products are premium, with international consumers increasingly associating NZ with ‘expensive’.


NZ Story launches NZ Dairy Story 24th March 2021

NZ Story launches NZ Dairy Story

New Zealand Story is showcasing the country’s dairy sector with its Dairy Goodness for the World collateral.