15th September 2026 HelloFresh / MarketingMeal kit provider HelloFresh New Zealand has partnered with Auckland street food brand The Lucky Taco to launch two limited-edition co-branded recipes across its digital menu platform.
24th July 2026 HelloFresh / RecallHelloFresh New Zealand has issued a recall for its Margherita-Style Pizza with Cherry Tomatoes & Basil Pesto, due to the possible presence of an undeclared allergen, namely, cashews.
5th May 2026 HelloFreshMeal kit company is opting to absorb rising supply chain costs to maintain price predictability for “cost-of-living weary” Kiwi households, according to boss Claudia Baptista Fernandes.
17th December 2025 HelloFresh / LegalThe Australian competition watchdog has launched legal action against subscription meal kit company HelloFresh for allegedly misleading consumers.
18th November 2025 HelloFreshHelloFresh New Zealand’s annual profit has dived as softer demand and higher indirect costs weighed on the meal-kit company’s performance – and My Food Bag streaks ahead.
11th November 2025 Consumer NZ / HelloFreshHelloFresh “subscription traps” were included in this year’s Consumer NZ’s Yeah, Nah Awards, which shone a light on four companies that have “disappointed and bewildered.”
15th July 2025 HelloFresh / LegalMeal kit company HelloFresh New Zealand had pleaded guilty to five charges of misleading customers as part of legal criminal proceedings launched by the Commerce Commission.
11th March 2025 ComCom / HelloFreshThe competition watchdog files criminal charges against HelloFresh NZ, claiming the meal kit company misled consumers over subscriptions.
3rd February 2025 HelloFreshHelloFresh is now the ‘Official Meal Kit Partner’ of the Blues men’s and nib Blues women’s rugby teams.
16th July 2024 HelloFresh / MFBIn a tough year for meal kit companies, homegrown venture My Food Bag put in a better performance on home turf than German rival HelloFresh.
12th March 2024 HelloFreshGerman-listed HelloFresh has seen its share price tank by more than 40% after forecasting lower earnings in 2024 as costs rise and customers are hard-won.
17th October 2023 HelloFresh / MFBHelloFresh is performing better than Kiwi meal kit company My Food Bag in New Zealand, according to the German giant’s latest financial results.
