21st November 2023 Buy NZ Made / Campaigns
Buy NZ Made is calling on Kiwis to make ethical consumption choices that prioritise local craftsmanship and sustainability in the lead-up to Black Friday.
Uber Eats is running a promotion to tie-in with the Rugby World Cup final which will see it offer four key menu items at roughly 1987 prices – being the year the All Blacks first won the tournament.
Woolworths has launched a new ‘Low Price’ campaign at Countdown.
New Zealanders are being urged to back sheep and beef farmers as part of a new campaign designed to raise awareness about “crippling” government policies.
Champagne brand GH Mumm is taking over one room at the QT hotel in Queenstown to promote its Mumm Grand Cordon Rosé.
Online supermarket challenger Supie has launched a multi-channel marketing campaign.
Miniature apple exporter Rockit Global is looking to reach new consumers in the US after launching a new partnership with 14-year-old Olympic medallist Sky Brown.
My Food Bag is working with chefs and producers from across the country as part of its Summer Tastes Adventures meal kit offering.
Northland Inc has launched a food and beverage marketing campaign enticing visitors to explore the region’s hospitality and indulge in “Long Lunching, Northland Style”.
Non-alcoholic spirits brand Lyre’s has launched a technology-focussed campaign, ‘Anywhere, Anytime’.
Menulog is ramping up its brand visibility in New Zealand as competition in the food delivery space intensifies.
Countdown is underway with its newest collectibles collaboration.
Hundreds of thousands of dollars are at stake for food firms keen to launch products in Countdown.
Non-alcoholic spirits brand Lyre’s is backing New Zealand’s 2022 Dry July campaign.
The new campaign sees Kiwi actor Karl Urban playing time travelling founder J.H. Whittaker.
Pizza chain Hell has expanded its reading challenge – now in its eighth year – with the addition of The Great NZ Book trip.
Nootropic drinks maker Ārepa has partnered with Super Rugby franchise the Hurricanes.
Whittaker’s gets behind Operation Nest Egg with Kiwis for Kiwi.
Ōra King Salmon’s beautifully filmed Our Story documentary.
A new series from the Made with Care campaign, showcasing New Zealand food and beverage.
Synlait’s speciality cheese business, Talbot Forest Cheese, has launched a new brand campaign following a packaging redesign.
Jenkins Freshpac Systems is canvassing opinion on sustainable packaging as part of its Join the Vegelution campaign.
Campaigns from Ingham’s, DB Breweries, and Pic’s Peanut Butter are among half-a-dozen food industry winners from today’s 2021 TVNZ-NZ Marketing Awards.
A Beef + Lamb New Zealand and ANZCO Foods co-branded marketing campaign has lifted sales of New Zealand grass-fed beef in China.
Rockit Global has used a branded tram in Hong Kong in a new campaign in the territory.
T&G Global has launched a new campaign to showcase its premium Jazz apple as the ‘hero of Halloween’.
Fonterra’s consumer dairy brand, Anchor, has launched a new brand platform ‘A Taste of Home’ with a fully integrated brand campaign.
T&G Global has launched an integrated marketing campaign in key Asian markets to encourage consumers to celebrate full moon festivities with Envy apples as mid-autumn festivities approach.
T&G Global has launched the first global marketing campaign for its Jazz apple brand following a recent brand refresh.
Domino’s is again working with The Salvation Army this time on a Slice of Kindness campaign to support 2,000 Kiwi families with free pizza.
Baking ingredient companies Edmonds and Chelsea Sugar have teamed up with The Salvation Army and television presenter Hilary Barry on a campaign Baking for Better.
Poultry company Tegel has appointed agency Culture&Theory to help drive further growth of its Take Outs range which has more varieties in the pipeline.
Eat New Zealand is seeking 30 storytellers who have a passion for telling food stories.
Living wages, job security and local sourcing are the pillars of the initiative.
Nominations are now open for Aucklanders to nominate their favourite dish for the 2021 Iconic Auckland Eats list.
Plant & Food Research has launched a series of videos showcasing its abilities available for the country’s food and beverage producers.
Frucor Suntory brand V Energy has launched a new campaign about feeling your best self and spreading positive vibes.
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A new collective which aims to elevate the coastal Bay Of Plenty’s food story and provide the platform to identify new commercial opportunities in the food and hospitality space has been launched.
Venture Taranaki has launched The Taranaki Story with the region’s food and hospo sectors one of the main themes of the initiative.
Beef + Lamb New Zealand’s Taste Pure Nature brand has enlisted the services of US-based dietician and nutrition consultant Samantha Cassetty for World Earth Day.
Vodafone Warriors sponsor Best Foods has launched a new online fan zone for rugby league lovers.
The first Small Business Day kicks off today and New Zealanders are being asked to make a big impact by choosing to shop at small businesses.
Subway New Zealand has launched a series of non-branded billboards, in a move it says is a brand first.
NZ Story has launched an international campaign modelling campaigns from New Zealand Trade and Enterprise and Tourism New Zealand.
The campaign ran for a month and wrapped up in an event on Wednesday night.
NZTE has launched a new global campaign to showcase the country’s food and beverage industry.