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The Business of Food and Beverage

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Friday 20 May 2022

Campaigns

Hell expands reading challenge campaign 20th April 2022 /

Hell expands reading challenge campaign

Pizza chain Hell has expanded its reading challenge – now in its eighth year – with the addition of The Great NZ Book trip.


Hurricanes sign Ārepa as first neuroscience partner 8th April 2022 /

Hurricanes sign Ārepa as first neuroscience partner

Nootropic drinks make Ārepa has partnered with Super Rugby franchise the Hurricanes.


Watch: Eating chocolate kiwi helps save real kiwi 1st April 2022 /

Watch: Eating chocolate kiwi helps save real kiwi

Whittaker’s gets behind Operation Nest Egg with Kiwis for Kiwi.


Watch: Ōra King Salmon’s ‘Our Story’ 24th March 2022 /

Watch: Ōra King Salmon’s ‘Our Story’

Ōra King Salmon’s beautifully filmed Our Story documentary.


Watch: Made with Care showcases Kiwi food and beverage 11th March 2022

Watch: Made with Care showcases Kiwi food and beverage

A new series from the Made with Care campaign, showcasing New Zealand food and beverage.


Synlait’s Talbot Forest Cheese in brand push 8th December 2021 /

Synlait’s Talbot Forest Cheese in brand push

Synlait’s speciality cheese business, Talbot Forest Cheese, has launched a new brand campaign following a packaging redesign.


JFS relaunches Enviro Pac with new campaign 8th December 2021 /

JFS relaunches Enviro Pac with new campaign

Jenkins Freshpac Systems is canvassing opinion on sustainable packaging as part of its Join the Vegelution campaign.


F&B campaigns win big at NZ Marketing Awards 2nd December 2021 /

F&B campaigns win big at NZ Marketing Awards

Campaigns from Ingham’s, DB Breweries, and Pic’s Peanut Butter are among half-a-dozen food industry winners from today’s 2021 TVNZ-NZ Marketing Awards.


B+LNZ, ANZCO collab boosts grass-fed beef sales in Beijing 18th November 2021 /

B+LNZ, ANZCO collab boosts grass-fed beef sales in Beijing

A Beef + Lamb New Zealand and ANZCO Foods co-branded marketing campaign has lifted sales of New Zealand grass-fed beef in China.


Rockit’s branded tram turns Hong Kong heads 11th November 2021 /

Rockit’s branded tram turns Hong Kong heads

Rockit Global has used a branded tram in Hong Kong in a new campaign in the territory.


T&G Global launches healthier Halloween campaign 7th October 2021 /

T&G Global launches healthier Halloween campaign

T&G Global has launched a new campaign to showcase its premium Jazz apple as the ‘hero of Halloween’.


Fonterra’s Anchor launches new brand campaign 28th September 2021 /

Fonterra’s Anchor launches new brand campaign

Fonterra’s consumer dairy brand, Anchor, has launched a new brand platform ‘A Taste of Home’ with a fully integrated brand campaign.


T&G launches Envy full moon campaign in Asia 8th September 2021 /

T&G launches Envy full moon campaign in Asia

T&G Global has launched an integrated marketing campaign in key Asian markets to encourage consumers to celebrate full moon festivities with Envy apples as mid-autumn festivities approach.


T&G in global Jazz push first 7th September 2021 /

T&G in global Jazz push first

T&G Global has launched the first global marketing campaign for its Jazz apple brand following a recent brand refresh.


Domino’s partners with Sallies again for kindness campaign 3rd September 2021

Domino’s partners with Sallies again for kindness campaign

Domino’s is again working with The Salvation Army this time on a Slice of Kindness campaign to support 2,000 Kiwi families with free pizza.


Edmonds and Chelsea back Baking for Better campaign 26th August 2021

Edmonds and Chelsea back Baking for Better campaign

Baking ingredient companies Edmonds and Chelsea Sugar have teamed up with The Salvation Army and television presenter Hilary Barry on a campaign Baking for Better.


Culture&Theory takes out Tegel appointment 12th August 2021 /

Culture&Theory takes out Tegel appointment

Poultry company Tegel has appointed agency Culture&Theory to help drive further growth of its Take Outs range which has more varieties in the pipeline.


Final call for Eat New Zealand Kaitaki 6th August 2021

Final call for Eat New Zealand Kaitaki

Eat New Zealand is seeking 30 storytellers who have a passion for telling food stories.


Food Made Fair campaign highlights supply chain workers 4th August 2021 /

Food Made Fair campaign highlights supply chain workers

Living wages, job security and local sourcing are the pillars of the initiative.


Nominations open for Iconic Eats Of Auckland 2021 3rd August 2021

Nominations open for Iconic Eats Of Auckland 2021

Nominations are now open for Aucklanders to nominate their favourite dish for the 2021 Iconic Auckland Eats list.


Watch: Plant & Food showcases plant-based milk, protein, and innovation capabilities 28th July 2021 /

Watch: Plant & Food showcases plant-based milk, protein, and innovation capabilities

Plant & Food Research has launched a series of videos showcasing its abilities available for the country’s food and beverage producers.


V Energy asks, can you feel it? 26th July 2021

V Energy asks, can you feel it?

Frucor Suntory brand V Energy has launched a new campaign about feeling your best self and spreading positive vibes.


RA plans ‘lights out’ to highlight hospo labour shortage 1st July 2021 /

RA plans ‘lights out’ to highlight hospo labour shortage

The Restaurant Association is planning a two minute “lights out” event on 6 July to highlight the labour shortage in the hospitality industry. The association said the event would be part MORE »


Bay of Plenty launches food story collective 23rd June 2021

Bay of Plenty launches food story collective

A new collective which aims to elevate the coastal Bay Of Plenty’s food story and provide the platform to identify new commercial opportunities in the food and hospitality space has been launched.


EDNZ 2021: Food sector showcased in new Taranaki Story 31st May 2021 /

EDNZ 2021: Food sector showcased in new Taranaki Story

Venture Taranaki has launched The Taranaki Story with the region’s food and hospo sectors one of the main themes of the initiative.


B+LNZ’s Taste Pure Nature enlists US dietician for Earth Day 23rd April 2021 /

B+LNZ’s Taste Pure Nature enlists US dietician for Earth Day

Beef + Lamb New Zealand’s Taste Pure Nature brand has enlisted the services of US-based dietician and nutrition consultant Samantha Cassetty for World Earth Day.


Best Foods launches Warriors fan site 14th April 2021 /

Best Foods launches Warriors fan site

Vodafone Warriors sponsor Best Foods has launched a new online fan zone for rugby league lovers.


$200,000 up for grabs for Small Business Day 9th April 2021

$200,000 up for grabs for Small Business Day

The first Small Business Day kicks off today and New Zealanders are being asked to make a big impact by choosing to shop at small businesses.


Subway goes logoless in new campaign 8th April 2021 /

Subway goes logoless in new campaign

Subway New Zealand has launched a series of non-branded billboards, in a move it says is a brand first.


New awareness campaign hits NZ’s key markets 17th November 2020

New awareness campaign hits NZ’s key markets

NZ Story has launched an international campaign modelling campaigns from New Zealand Trade and Enterprise and Tourism New Zealand.


Central Otago food month wraps 2nd November 2020

Central Otago food month wraps

The campaign ran for a month and wrapped up in an event on Wednesday night.


NZTE launches global food and beverage campaign 21st October 2020 /

NZTE launches global food and beverage campaign

NZTE has launched a new global campaign to showcase the country’s food and beverage industry.