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Monday 19 October 2026

Campaigns

NZ Vegetable Council in satirical seasonal asparagus campaign 14th October 2026 /

NZ Vegetable Council in satirical seasonal asparagus campaign

The NZ Vegetable Council and agency The Media Lab have rolled out a tongue-in-cheek seasonal campaign, tapping into general election season to boost domestic produce consumption.


Seafood NZ launches ‘Free Fish Friday’ campaign 9th October 2026 /

Seafood NZ launches ‘Free Fish Friday’ campaign

Seafood New Zealand has launched ‘Free Fish Friday’, a nationwide promotional campaign partnering with 10 fish and chip shops to give away extra portions of fish on eligible orders.


McDonald’s NZ customer-led 50th birthday campaign 10th September 2026 /

McDonald’s NZ customer-led 50th birthday campaign

McDonald’s New Zealand is marking 50 years since opening its first Porirua store in 1976 with a six-week, customer-centric anniversary campaign created alongside McCann New Zealand and OMD.


NZ Winegrowers’ new white wine emoji campaign 16th April 2026 /

NZ Winegrowers’ new white wine emoji campaign

New Zealand Winegrowers has launched a global public campaign calling for the creation of an official white wine emoji and spotlighting New Zealand’s world-renowned white wines.


Hell’s Final Peckoning supports kids’ mental health 23rd May 2025 /

Hell’s Final Peckoning supports kids’ mental health

‘The Final Peckoning’ goes live in Hell’s pizza outlets across Aotearoa today, aiming to raise $15,000 for Mitey, the school-based mental health programme founded by Sir John Kirwan.


Woolworths kicks off annual collectables campaign… 25th July 2024 /

Woolworths kicks off annual collectables campaign…

Woolworths has launched its 2024 collectables campaign featuring ‘Disney Worlds of Wonder’ Collector Cards.


…as New World goes with Kitchen Aid again 25th July 2024 /

…as New World goes with Kitchen Aid again

Foodstuffs brand New World is again working with kitchenware brand Kitchen Aid for its annual collectables campaign.


Zespri launches global campaign in Japan with PM  19th June 2024 /

Zespri launches global campaign in Japan with PM 

Zespri has launched a global campaign in Japan focused on encouraging people to eat better.


F&B strong in NZ’s top 10 ads 20th May 2024 /

F&B strong in NZ’s top 10 ads

A list of New Zealand’s top 10 ads reveals a number of food and beverage brands.


F&B producers launch Taste Taranaki map 22nd February 2024 /

F&B producers launch Taste Taranaki map

Sixteen Taranaki food and drink producers have created the Taste Taranaki Producer Map.


Almighty running Active Reset in February 5th February 2024 /

Almighty running Active Reset in February

Drinks brand Almighty has teamed up with fitness and wellness providers to launch what it is calling an Almighty Active Reset in February.


Make ethical choices for NZ Made Day 2023 21st November 2023 /

Make ethical choices for NZ Made Day 2023

Buy NZ Made is calling on Kiwis to make ethical consumption choices that prioritise local craftsmanship and sustainability in the lead-up to Black Friday.