20th July 2026 Bluebird Foods / ExportSalty snack titan Bluebird Foods is shifting its sights offshore, securing a new export distribution agreement to push its iconic snack portfolio deeper into the Pacific Islands.
29th July 2025 Bluebird Foods / PeopleGlobal food firm PepsiCo is parachuting in a UK sales director who will take the helm of the New Zealand business, replacing Michelle Cassettari.
26th June 2025 Bluebird Foods / PepsiCoPepsiCo has named Alexia Horley chief executive of its ANZ Foods division, while the firm’s New Zealand general manager takes on another hat.
12th June 2025 Bluebird Foods / Corporate & ResultsSalty snack manufacturer’s latest accounts discloses aggressive retail discounting as the firm’s net profit falls nearly 29%.
20th June 2024 Bluebird Foods / PepsiCoSalty snack specialist Bluebird Foods New Zealand has delivered a bumper profit as its $66m investment programme at its Auckland premises starts to pay off.
23rd April 2024 Bluebird Foods / PepsiCoWiri-based snack food manufacturer, Bluebird, with funding from the PepsiCo Foundation, has awarded its first grant in New Zealand.
1st November 2023 Bluebird Foods / PepsiCoThe development of a new $26.5m automated warehouse in Wiri for PepsiCo’s Bluebird Foods has entered the commissioning stage.
11th July 2023 Bluebird Foods / PepsiCoPepsiCo’s Australian and New Zealand chip brands Smith’s, Bluebird, and Twisties as well as its international Dorito’s corn chip brand have been crowned official snacks of FIFA 2023.
25th May 2023 Bluebird Foods / PepsiCoPepsiCo NZ’s Michelle Cassettari on investment in local production, the push for healthier products, and price rises.
