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The Business of Food
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Thursday 17 September 2026

The Wonky Box

Wonky Box’s Simms on grocery gains and sustainable growth 17th December 2025

Wonky Box’s Simms on grocery gains and sustainable growth

Subscription food business Wonky Box is curating its business growth as carefully as it chooses new SKUs for its online consumers – less is more.


Wonky Box launches rural delivery 7th April 2025

Wonky Box launches rural delivery

Growing rescued fruit and vegetable delivery service, Wonky Box, is expanding via the launch of a nationwide rural delivery service.


Kantar’s 2024 Supreme Ad Impact Award Winner 22nd January 2025 /

Kantar’s 2024 Supreme Ad Impact Award Winner

Kantar’s 2024 Supreme Ad Impact Award Winner


Wonky Box adds pantry as it tackles supply chain 25th October 2024

Wonky Box adds pantry as it tackles supply chain

The subscription produce delivery business is now working with manufacturers to sell surplus stock, short-dated goods or those with minor packaging flaws.


Wonky Box launches fruit-only box 10th June 2024

Wonky Box launches fruit-only box

Wonky Box is launching what it said was a highly requested fruit-only box, adding to its vegetable and mixed boxes.


Wonky Box enters South Island, explores new demographics 9th February 2024 /

Wonky Box enters South Island, explores new demographics

The Wellington startup adds subscribers and new staff with its expansion south, and launches a national campaign to drive growth.


The Wonky Box heads to Auckland 29th September 2022 /

The Wonky Box heads to Auckland

“If we have provided a solution for growers here in Wellington, then there is an opportunity to provide a bigger solution for growers from around the Auckland region,” co-founder Angus Simms says.