Food Ticker
The Business of Food
and Beverage
Food Ticker
The Business of Food and Beverage

Tourism Ticker

Tourism Ticker
  News   Covid-19   Opinion
Friday 19 April 2024

Supie

Supie brand snapped up by The Meat Box 18th January 2024 /

Supie brand snapped up by The Meat Box

“We don’t intend to offer a full supermarket range – our focus is on products that complement our core fresh meat selection,” says the new owner of the Supie brand.


Supie supplier stocktake: the value of goods returned and what next for the failed online grocer? 11th December 2023 /

Supie supplier stocktake: the value of goods returned and what next for the failed online grocer?

Stock with a cost value of up to $450,000 has been returned to suppliers of failed online grocery retailer Supie, as liquidators continue to seek buyers for the company’s assets.


Sealord, Tegel, Fonterra, Coca-Cola among Supie creditors owed $2.1m+ 17th November 2023

Sealord, Tegel, Fonterra, Coca-Cola among Supie creditors owed $2.1m+

The list of hundreds of known creditors of failed online grocery retailer Supie runs the gamut of small to large food and beverage manufacturers.


Supie voted into liquidation 10th November 2023

Supie voted into liquidation

Supie creditors voted for the liquidation of failed online grocery startup Supie at a watershed meeting on Thursday.


Supie creditors vote today 9th November 2023

Supie creditors vote today

Firms such as Fonterra, Frucor Suntory and Heinz Wattie’s are expected to decide the future of the failed online retailer, with liquidation the most likely option.


Anonymous donor to pay Supie wages 2nd November 2023

Anonymous donor to pay Supie wages

An anonymous donor has provided cash to pay Supie’s workers, who were dismissed this week as the company collapsed.


Govt needs to plug grocery capital gap – Huckleberry 1st November 2023 /

Govt needs to plug grocery capital gap – Huckleberry

In the wake of Supie’s collapse, Huckleberry’s owners say it will take govt support to bring true competition to the capital-constrained NZ market – and they’re ready to take the call.


Supie’s Sarah Balle: “I’m devastated” 31st October 2023

Supie’s Sarah Balle: “I’m devastated”

“We fought so hard to introduce competition in the market so that Kiwis could get a fairer deal for their groceries,” says the online retailer’s founder.


Supie investor’s view: “Sarah pulled out all the stops, stepped out of her comfort zone, took on huge personal risk” 31st October 2023 /

Supie investor’s view: “Sarah pulled out all the stops, stepped out of her comfort zone, took on huge personal risk”

One of the early backers of the collapsed online supermarket says there were “several factors” that scuppered the startup, but it wasn’t a lack of effort by founder Sarah Balle.


Grocery sector reaction: Supie closure highlights competition obstacles 31st October 2023 /

Grocery sector reaction: Supie closure highlights competition obstacles

Market commentators, food industry stakeholders and politicians speak out on the state of competition in the grocery sector following the failure of supermarket challenger Supie.


Supie calls in administrators after cashflow crunch 30th October 2023

Supie calls in administrators after cashflow crunch

Sarah Balle’s grocery challenger runs short of cash after a key investor pulls support, leaving the company facing a creditors’ bill of around $3m.


Supie moots further cap raise for expansion 6th April 2023

Supie moots further cap raise for expansion

Sarah Balle, the owner of online supermarket startup Supie said the company will be looking to undertake a “small capital raise” to fund the Auckland-centric firm’s expansion across the country.


Supie launches Auckland campaign 13th February 2023 /

Supie launches Auckland campaign

Online supermarket challenger Supie has launched a multi-channel marketing campaign.


Critical mass means price cuts at Supie 19th January 2023 /

Critical mass means price cuts at Supie

Online supermarket start-up Supie says it has reached a new level of customer numbers that has allowed it to provide more competitive pricing.


Foodomics 2022: My Food Bag, Supie support $4m HVN eat local study 22nd September 2022 / /

Foodomics 2022: My Food Bag, Supie support $4m HVN eat local study

Meal kit company My Food Bag and online supermarket Supie have both become involved in a $4m research project to develop what is being described as a uniquely Kiwi wellbeing diet.


Supie’s cap raise closes 11th August 2022

Supie’s cap raise closes

Grocery sector challenger Supie has raised $3.5m via public platform Snowball Effect.


Supie joins the fray on wholesale supply 5th July 2022 /

Supie joins the fray on wholesale supply

Following a five month wholesale supply pilot, the online supermarket startup is looking for expressions of interest from retailers.


Supie’s $5m capital raise opens 29th June 2022

Supie’s $5m capital raise opens

Supie has opened its $5m capital raise to the public.


Supie memberships reach 23k in first year 8th June 2022 /

Supie memberships reach 23k in first year

Online supermarket startup Supie is giving its customers 15% off all its fresh produce in June to celebrate its first birthday.


Supie goes wide for $5m funding round 1st June 2022 /

Supie goes wide for $5m funding round

The online supermarket startup is seeking growth capital to drive a big jump in revenue in 2023.


Supie backs Consumer NZ supermarket petition 11th May 2022 /

Supie backs Consumer NZ supermarket petition

Online supermarket startup Supie has thrown its support behind Consumer NZ’s new petition calling for fairer supermarket prices. 


Supie brings forward fresh $5m fundraise 6th April 2022 /

Supie brings forward fresh $5m fundraise

The online grocery challenger is looking for more backers after strong growth in members and revenue over the last quarter.


Supermarket majors need to be held to account – Supie 3rd March 2022 /

Supermarket majors need to be held to account – Supie

The gloves are off ahead of the Commerce Commission’s final report into the $22bn grocery sector to be published on Tuesday.


Supie bags $2.5m seed funding, series A slated for 2022 4th November 2021 /

Supie bags $2.5m seed funding, series A slated for 2022

Sarah Balle’s online supermarket startup hits an early milestone with an oversubscribed seed round to help it scale.


Supie sees sales surge 1700% 20th October 2021 /

Supie sees sales surge 1700%

Online grocery startup Supie says it has seen demand for its services boom since Auckland moved to Covid-19 alert level 4 in mid-August.


Supie’s subs offer sells out, capital raise on cards 25th May 2021 /

Supie’s subs offer sells out, capital raise on cards

The new online grocery service will be looking for investment within a year, says founder Sarah Balle.


Online supermarket startup slates May for Auckland debut 14th April 2021

Online supermarket startup slates May for Auckland debut

Supie wants to strip out waste and benefit local producers by going direct to the consumer.