26th June 2026 AF Drinks / HNZ26Non-drinkers present major opportunity for hospitality sector, says AF founder
14th April 2025 AF Drinks / MarketingNew Zealand alcohol-free beverage brand AF Drinks, known as Free AF in the US, is debuting at the world-renowned Coachella festival, in partnership with LA-based non-alcoholic retailer The New Bar.
1st May 2024 AF DrinksOn the back of new US distribution and strong performance at home, AF expects to triple its revenue to become a $10m brand.
22nd February 2024 AF DrinksLisa King’s Auckland alcohol-free liquor store Curious AF was ram-raided on Monday night.
20th July 2023 AF Drinks / InvestmentHow the small Kiwi venture landed the backing of the world’s number two producer of wines and spirits, and how it will help drive growth.
15th June 2023 AF DrinksLisa King’s AF Drinks is starting an “exciting new chapter” after attracting the attention of global drinks giant Pernod Ricard.
14th November 2022 AF Drinks / Non-alcoholicLisa King’s alcohol free drinks company is opening New Zealand’s first permanent alcohol-free bottle shop in Auckland this month.
17th October 2022 AF Drinks / RetailFollowing the popularity of its Dry July pop-up, Lisa King’s alcohol-free beverage business is now importing other brands and has plans for a permanent store.
22nd June 2022 AF Drinks / RetailEntrepreneur and founder of Eat My Lunch and AF Drinks, Lisa King, is opening New Zealand’s first-ever alcohol-free bottle shop in Central Auckland.
5th May 2022 AF Drinks / Non-alcoholicAF Drinks is the new corporate partner of Wellington’s BATS Theatre.
6th October 2021 AF Drinks / ExportsThe business founder on expanding into export, building a global brand, and whether she’d ever sell her non-alcoholic drinks firm to an alcohol company.
6th July 2021 AF Drinks / Air NZLisa King’s non-alcoholic drinks company AF Drinks has teamed up with Air New Zealand for Dry July.
