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Friday 26 April 2024

Advertising

F&B, alcohol advertising nearly a fifth of complaints – ASA 30th May 2023 /

F&B, alcohol advertising nearly a fifth of complaints – ASA

Food and beverage and alcohol advertising made up 18% of complaints to the Advertising Standards Authority (ASA) in 2022.


Unwieldy differences, unintended consequences – NZFGC on advertising codes 23rd May 2023 /

Unwieldy differences, unintended consequences – NZFGC on advertising codes

The New Zealand Food and Grocery Council is pushing for changes to the proposed advertising codes, arguing that as they stand they inhibit innovation and make trans-Tasman operations unwieldy.


ASA advertising code review underway 17th August 2022 /

ASA advertising code review underway

The Advertising Standards Authority is conducting its regular review of the Children’s and Young People’s Advertising Codes.


Which F&B group spent the most on NZ advertising in 2021? 3rd March 2022 /

Which F&B group spent the most on NZ advertising in 2021?

Well known food and beverage brands feature prominently in top 20 biggest advertising spenders, according to Nielsen Ad Intel.


Watch: Super Bowl 2022’s F&B commercials 16th February 2022 /

Watch: Super Bowl 2022’s F&B commercials

Hellmann’s mayo, Mexican avocados, Lay’s chips and Bud seltzer were among the advertisers forking out US$6m+ for TV spots during the weekend’s Super Bowl.


Fast food marketing during pandemic attracts criticism 24th September 2021 /

Fast food marketing during pandemic attracts criticism

Fast food outlets have been criticised for referencing the pandemic in social media posts.


Red Bull appoints new media agency 9th September 2021 /

Red Bull appoints new media agency

The New Zealand division of energy drinks giant Red Bull has appointed Hearts & Science as its new media agency for strategy through to execution across all channels and key platforms.


Speight’s scoops top gong in marketing awards 2nd November 2020 /

Speight’s scoops top gong in marketing awards

A Speight’s commercial has swept up a number of prizes at the Effies.


MediaWorks to pay $1k for ‘socially irresponsible’ promo 30th October 2020 /

MediaWorks to pay $1k for ‘socially irresponsible’ promo

One of the company’s radio stations was found to breach the Broadcasting Standards Authority.