6th October 2026 Advertising / FoodstuffsPak’nSave is serving up a new outdoor campaign aimed at nudging consumers away from expensive fast-food drive-thrus and back into the kitchen using private label ingredients.
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12th March 2026 Advertising / DigitalNew Zealand digital advertising revenue grew 12% in 2025 to reach $2.967bn, according to industry organisation IAB New Zealand.
5th November 2024 Advertising / RegulationTwo new codes are now in force for advertising targeting New Zealanders, including the Food and Beverage Advertising Code and the Children’s Advertising Code.
21st October 2024 AdvertisingThe new Children’s Advertising Code and Food and Beverage Advertising Code will be in full effect from 1 November.
19th June 2024 Advertising / NZABCThe New Zealand alcohol sector has partnered with six leading digital platforms to prevent those underage from seeing alcohol advertisements online.
1st May 2024 Advertising / ASAStricter rules have been introduced for food and beverage brands following a review of the Children and Young People’s Advertising Code.
30th May 2023 Advertising / ASAFood and beverage and alcohol advertising made up 18% of complaints to the Advertising Standards Authority (ASA) in 2022.
23rd May 2023 Advertising / NZFGCThe New Zealand Food and Grocery Council is pushing for changes to the proposed advertising codes, arguing that as they stand they inhibit innovation and make trans-Tasman operations unwieldy.
17th August 2022 Advertising / ASAThe Advertising Standards Authority is conducting its regular review of the Children’s and Young People’s Advertising Codes.
3rd March 2022 Advertising / FoodstuffsWell known food and beverage brands feature prominently in top 20 biggest advertising spenders, according to Nielsen Ad Intel.
16th February 2022 Advertising / EventsHellmann’s mayo, Mexican avocados, Lay’s chips and Bud seltzer were among the advertisers forking out US$6m+ for TV spots during the weekend’s Super Bowl.
