30th May 2023 Advertising / ASA
Food and beverage and alcohol advertising made up 18% of complaints to the Advertising Standards Authority (ASA) in 2022.
The New Zealand Food and Grocery Council is pushing for changes to the proposed advertising codes, arguing that as they stand they inhibit innovation and make trans-Tasman operations unwieldy.
The Advertising Standards Authority is conducting its regular review of the Children’s and Young People’s Advertising Codes.
Well known food and beverage brands feature prominently in top 20 biggest advertising spenders, according to Nielsen Ad Intel.
Hellmann’s mayo, Mexican avocados, Lay’s chips and Bud seltzer were among the advertisers forking out US$6m+ for TV spots during the weekend’s Super Bowl.
Fast food outlets have been criticised for referencing the pandemic in social media posts.
The New Zealand division of energy drinks giant Red Bull has appointed Hearts & Science as its new media agency for strategy through to execution across all channels and key platforms.
A Speight’s commercial has swept up a number of prizes at the Effies.
One of the company’s radio stations was found to breach the Broadcasting Standards Authority.
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