Rescued Kitchen has won a brand boost from creative studio Tomorrow.
The integration of artificial intelligence into food businesses is expected to accelerate in 2024.
New Zealand Food Safety has launched a ‘Chicken Scene Investigators’ campaign for summer, encouraging consumer rigour around food safety over the warmer months.
Long-term Kepler Challenge sponsor FreshChoice installed a pop-up supermarket station near the last stretch of the 60km Fiordland race.
Woolworths New Zealand has launched a campaign calling for respect and courtesy from customers this holiday season as verbal and physical aggression to its team members rises.
Buy NZ Made is calling on Kiwis to make ethical consumption choices that prioritise local craftsmanship and sustainability in the lead-up to Black Friday.
The way food packaging is designed can have a significant influence on what parents buy and children consume, write Australian health researchers.
Do shoppers favour uncluttered package design and, if so, why? Texas Christian University’s assistant professor of marketing, Lan Anh Nu Ton, takes a closer look.
The NZ Alcohol Beverages Council is woking on a number of actions to prevent underage drinking inline with the International Alliance for Responsible Drinking.
Cookie Time will be the official snacking partner of the New Zealand Open presented by Sky Sport for 2024.
Uber Eats is running a promotion to tie-in with the Rugby World Cup final which will see it offer four key menu items at roughly 1987 prices – being the year the All Blacks first won the tournament.
Nelson City Council is in talks with Central Districts Cricket and New Zealand Cricket to reach an agreement on alcohol advertising for three international cricket matches at Saxton Oval this summer.
Tackling communication around processed food and the use of technology in meal planning, shopping and cooking should be front of mind for brands.
The Commerce Commission is minded to approve an application from the Infant Nutrition Council (INC) seeking authorisation for an arrangement allowing the INC to restrict its members from advertising and marketing formula products for infants aged up to 12 months old.
Wellington Chocolate Factory has opened its first festive pop-up at Wellington Airport.
The annual list recognises companies that built connections with their audiences and made an impact on their customers.
Consumer New Zealand says many items marked with supermarket loyalty card discounts could be bought for a lower price at stores not using the schemes.
Anzco Foods is the new title partner of Ironman New Zealand.
Meal kit company My Food Bag has frozen its prices until the end of the year.
Woolworths has launched a new ‘Low Price’ campaign at Countdown.
Rockit Global is gearing up for its biggest Mid-Autumn Festival yet, marking the Asian cultural event in Vietnam for the first time, as well as securing a three-month partnership in China.
Wattie’s is partnering with three artists to create what are described as ‘connection tables’, as part of a series of picnic table installations.
Unilever’s $40m account has returned to GroupM’s media agency Mindshare following a competitive pitch.
BP is the foundation partner for Woolworth’s incoming loyalty scheme, Everyday Rewards.
Community not-for-profit Love Soup is one of three winners of the Canon NZ grants programme.
A clutch of food and beverage manufacturers were in the spotlight at the TVNZ-NZ Marketing Awards, with companies including Rockit and Silver Fern Farms taking home trophies.
Snack apple company Rockit Global is getting ready to launch its Ready. Set. Rockit. Back to School campaign in countries in the Gulf Cooperation Council.
The global giant was given a brand value of US$22.4bn in the Food & Drink 2023 report, up 8% from last year when it was also top dog.
Aotearoa New Zealand is failing to protect children from unhealthy food marketing on many levels when measured up against new World Health Organization guidelines, according to public health researchers.
The Commerce Commission has received an application from the Infant Nutrition Council (INC) seeking authorisation for an arrangement allowing the INC to restrict its members from advertising and marketing formula products for infants aged up to 12 months old.
The World Health Organisation has released a new action guide for sports event organisers, Healthier food and healthier food environments at sports events.
Chocolate brand Whittaker’s is bringing back its special edition Miraka Kirīmi (Creamy Milk) block produced for Te Wiki o te Reo Māori (Māori Language Week).
A new podcast series offering listeners insight into Aotearoa’s culinary scene has been launched by the Restaurant Association, with support from the Hospitality Training Trust.
NZ needs to keep its profile high in overseas markets to stay competitive.
A Mataura resident was the winner of a South Island giveaway earlier this month, receiving $9,999 worth of Four Square gift cards in celebration of the supermarket brand’s 99th birthday.
The consumer advocate asks the watchdog to investigate Woolworths and Foodstuffs for potential breaches of the Fair Trading Act.
A new partnership between Woolworths New Zealand and Netball New Zealand sees the supermarket group become the naming rights partner of the Future Ferns.
Mushroom coffee, butter boards, and fermentation are among the prominent trends, with TikTok more influential than ever.
The luxury mānuka honey company’s latest offering has a $2,500 price tag for a 230g jar.
Love it or hate it, we are all responsible for the rise of US canned water brand Liquid Death, according to The Future Market’s Mike Lee.
The Woolworths brand is returning to NZ as part of the group’s ongoing transformation plan, which will also see $400m invested in stores and a new DC built too.
PepsiCo’s Australian and New Zealand chip brands Smith’s, Bluebird, and Twisties as well as its international Dorito’s corn chip brand have been crowned official snacks of FIFA 2023.
Foodstuffs-owned Pak’nSave says its artificial intelligence-powered online mealmaker tool for customers is proving popular, being accessed by more than 33,000 people since it launched a month ago.
Lyre’s Non-Alcoholic Spirit Co is backing the Dry July New Zealand Trust for the second year in a row.
When it comes to F&B, what is the most important – brand, taste or price? Four beverage experts including Karma’s Chris Morrison give their views.
Countdown is not renewing its rewards partnership with AA Smartfuel.
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Foodstuffs-owned Pak’nSave has introduced an AI-powered mealmaker tool for customers.
Consumer New Zealand is making a final push in its “dodgy specials” campaign against supermarkets.
But the supermarket chain scales back the range of products affected, compared with its 2022 promotion.
Food and beverage and alcohol advertising made up 18% of complaints to the Advertising Standards Authority (ASA) in 2022.
The New Zealand Food and Grocery Council is pushing for changes to the proposed advertising codes, arguing that as they stand they inhibit innovation and make trans-Tasman operations unwieldy.
Eat NZ CEO Angela Clifford is part of group preparing to launch the petition, which calls on the government to address a “gaping hole” in policy.
Pepsi Max has come out on top in this year’s Pepsi Max Taste Challenge, according to the brand’s New Zealand distributor Frucor Suntory.
Hell Pizza is launching a campaign based on a 2022 purchase that saw Florida man Laszlo Hanyecz pay 10,000 bitcoin for two pizzas – a transaction that would be worth NZ$436m today.
A new book that explores the family behind the iconic New Zealand brand and product, Edmonds baking powder, has been published by Canterbury University Press.
Beef + Lamb New Zealand is teaming up with rugby world champion Stacey Waaka to encourage Kiwi teenage girls and women to eat beef and lamb more frequently.
Regular winner Whittaker’s has claimed a triple victory in this year’s Reader’s Digest Most Trusted Brands Survey, while dairy brands slip down the ranks in 2023.
Countdown is aiming to fundraise $100,000 this week for the RainbowYOUTH organisation which supports queer, gender-diverse and intersex rangatahi.
Cadbury has become the official chocolate of the All Blacks in a sponsorship deal that runs to the end of the year.
New Zealand Wine is launching a campaign encouraging consumers to reach for a New Zealand white wine this May, as well as continuing its quest to secure a white wine emoji.
Buzzstop Bee & Honey Centre has launched a campaign to promote sustainable practices in mānuka honey production.
Fonterra, Frucor, and Woolworths NZ are amongst the food companies committed to increasing transparency around pay gaps.
The Agricultural and Marketing Research and Development Trust (AGMARDT) has signed up as the exclusive Foundation Partner for both the E Tipu IFAMA 2023 World Conference and E Tipu 2024: The Boma Agri Summit.
Lewis Road Creamery is supporting the upcoming premiere season of Tony and Olivier Award-winning musical Kinky Boots.
Animal rights organisation SAFE will deliver its petition calling for an end to the caging of all hens across New Zealand to Parliament on on Wednesday 29 March.
Initiative has retained the coveted Pernod Ricard Australia and New Zealand media account, working across the entire brand portfolio including all Pernod’s wine, spirit, whiskey, champagne, RTD and ‘new to world’ brands.
New Zealanders are being urged to back sheep and beef farmers as part of a new campaign designed to raise awareness about “crippling” government policies.
Champagne brand GH Mumm is taking over one room at the QT hotel in Queenstown to promote its Mumm Grand Cordon Rosé.
Artisan herbal product manufacturer Waiheke Herbs is giving away 10 care packs in the aftermath of Cyclone Gabrielle.
Online supermarket challenger Supie has launched a multi-channel marketing campaign.
Miniature apple exporter Rockit Global is looking to reach new consumers in the US after launching a new partnership with 14-year-old Olympic medallist Sky Brown.
My Food Bag is working with chefs and producers from across the country as part of its Summer Tastes Adventures meal kit offering.
Two out of three Foodstuffs customers are planning to buy ham for their main Xmas protein – followed by chicken, lamb, fish, and then turkey.
The Sanitarium Weet-Bix Tryathlon series is back in full force, after being interrupted by Covid-19 in recent years.
Wellington Chocolate Factory is donating 10 cents from every bar purchased this festive season to the Wellington City Mission.
New local rules are kicking in for Auckland bottle stores with future licenses not permitting exterior alcohol product advertising, in a move applauded by Alcohol Healthwatch.
DB Breweries’ brand Tiger Beer has partnered with Kiwi band Drax Project in a new campaign known as Tiger Uncover.
Exporters need to be better at explaining why our products are premium, with international consumers increasingly associating NZ with ‘expensive’.
Foodstuffs’ no-frills banner rejects “shiny new collectables campaigns” hours after Countdown launches its new bricks collection, as the battle for Christmas consumers heats up.
Countdown has launched its new collectable promotion today, bringing back Countdown Bricks this year with a farm theme featuring suppliers.
Kōkako’s supermarket coffee brand Everybird has teamed up with local reclaimed product producer Goatloft to transform its Auckland billboard into 50 one-of-a-kind reusable tote bags.
Foodstuffs is launching a new customer insight led media business, Foodstuffs Precision Media, in partnership with global customer data science experts, dunnhumby.
Northland Inc has launched a food and beverage marketing campaign enticing visitors to explore the region’s hospitality and indulge in “Long Lunching, Northland Style”.
Snack manufacturer Griffin’s, has collaborated with Kiwi artist, FLOX, for this year’s Breast Cancer Foundation NZ partnership.
The newly-named business plans to add Vegemite and Bega Peanut Butter distribution to its business.
Non-alcoholic spirits brand Lyre’s has launched a technology-focussed campaign, ‘Anywhere, Anytime’.
There are just two days left until nominations close for the annual Iconic Auckland Eats programme.
Babich Wines has been named the official wine sponsor for the ASB Classic summer tennis fixture in Auckland.
Unilever’s Best Foods is partnering with the Vodafone Warriors and Love Food Hate Waste to create “The Best Foods Food Waste Warriors” campaign.
Foodstuffs New Zealand has confirmed marketer Giselle Bleakley is joining the group as the new head of marketing and customer experience at New World.
Lion, Tegel New Zealand and Rangitikei Free Range Chicken were among the medal winners at the 2022 TVNZ-NZ Marketing Awards.
Asahi Beverages is expecting a lift in demand and awareness for its brand Asahi Super Dry which has signed on as a worldwide partner and the official beer of Rugby World Cup 2023.
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The company is investing in building a global brand to reach its target of 400 million apples sold globally by 2025.
Registrations open this week for New Zealand’s first Zero Food Waste Challenge, kicking off on 19 September.
The Advertising Standards Authority is conducting its regular review of the Children’s and Young People’s Advertising Codes.
Menulog is ramping up its brand visibility in New Zealand as competition in the food delivery space intensifies.
A clutch of food and beverage manufacturers have secured multiple shortlisted spots in the 2022 TVNZ-NZ Marketing Awards including J.H. Whittaker & Sons, Lion, Restaurant Brands and Rockit Global.
NZ food and beverage producers cannot just rely on promoting sustainability attributes to get cut through in international markets, according to new research from NZTE and Kantar.
The pizza franchise’s new campaign promotes transparent pricing, following a number of its peers being in the firing line for misleading fees.
The grocery industry has been transformed by the pandemic and omnichannel is now the rule rather than the exception, writes NielsenIQ.
WellingtonNZ has kicked off a new campaign showcasing the best of Wellington’s businesses in an effort to attract people to the destination to work, live, and play.
Countdown is underway with its newest collectibles collaboration.
DB Breweries has signed a deal to distribute a new fast-growing Australian zero carb lager brand – its first external distribution agreement since 2014.
The grower owned co-operative which previously traded as MG Marketing will be known as MG going forward.
“We need to get much better at turning and scaling our ideas into world leading firms.” – NZTE’s Craig Armstrong on investing in F&B innovation and scale.
Delivering value does not always have to be a price play even in an inflationary environment, the research consultancy suggests.
New Zealand miniature apple company Rockit Global has teamed up with Universal Pictures on a new marketing campaign which will feature characters from its Minions movie franchise.
Foodstuffs moves to promote Pak’nSave quality as the battle for consumer dollars heats up.
Fresh Media’s occasion-led Fresh First Food Box initiative will see 500 boxes of staples and practical food items being donated to the community on the eve of New Zealand’s first Matariki National Holiday.
The brain food producer worked with agency Previously Unavailable and Simon Endres on the new look and positioning.
Hundreds of thousands of dollars are at stake for food firms keen to launch products in Countdown.
Non-alcoholic spirits brand Lyre’s is backing New Zealand’s 2022 Dry July campaign.
The new campaign sees Kiwi actor Karl Urban playing time travelling founder J.H. Whittaker.
Brands are looking for new ways to reach customers to combat pandemic uncertainty around events and in-store sampling.
The agency makes clear its stance, allowing the promotional activity to occur in supermarkets.
Food firms conducting the popular in-store promotion will have to think again after supermarkets suspend the activity.
“Growth has been across the board,” says the drinks giant’s NZ boss, as the company’s market share ticks up during Covid.
Covid-19 concerns continue to dissipate, but venues and suppliers must now reckon with a reduction in disposable income.
Miniature apple company Rockit has launched a new campaign tied in with the first delivery of around 20 million of its new seasons harvest at ports around the world.
Food and beverage sector appointments and people moves to the week of 29 April.
The global FMCG giant ups the ante by restricting F&B marketing to under 16s, ahead of an industry standard of 13 years.
Pizza chain Hell has expanded its reading challenge – now in its eighth year – with the addition of The Great NZ Book trip.
Nootropic drinks maker Ārepa has partnered with Super Rugby franchise the Hurricanes.
The company replicates its model in Australia to open a new channel for craft beer brewers across the ditch.
The association plans to petition the Unicode Consortium to develop a white wine emoji option.
Whittaker’s gets behind Operation Nest Egg with Kiwis for Kiwi.
Ōra King Salmon’s beautifully filmed Our Story documentary.
A documentary of the journey of 3 Māori Boys Ltd, makers of beverage Wai Mānuka, courtesy of New Zealand Trade and Enterprise.
A new series from the Made with Care campaign, showcasing New Zealand food and beverage.
Australian food firms face stricter rules around the availability, affordability, accessibility, and marketing of food and drinks.
Well known food and beverage brands feature prominently in top 20 biggest advertising spenders, according to Nielsen Ad Intel.
Miniature apple company Rockit Global took out five awards for its 2021 rebrand at this year’s Best Design Awards – an annual event hosted by The Designers Institute of New Zealand.
Hellmann’s mayo, Mexican avocados, Lay’s chips and Bud seltzer were among the advertisers forking out US$6m+ for TV spots during the weekend’s Super Bowl.
South Island Office’s growing dessert and baked goods group adds the Cadbury brand to the fold with a fresh ANZ licensing agreement.
Strong pandemic performances, e-commerce and sustainability initiatives have helped elevate the best brands.
Synlait’s speciality cheese business, Talbot Forest Cheese, has launched a new brand campaign following a packaging redesign.
Jenkins Freshpac Systems is canvassing opinion on sustainable packaging as part of its Join the Vegelution campaign.
Campaigns from Ingham’s, DB Breweries, and Pic’s Peanut Butter are among half-a-dozen food industry winners from today’s 2021 TVNZ-NZ Marketing Awards.
Exclusion from the government’s $37.5m summer reactivation scheme fro Auckland “another kick in the guts” for struggling hospo morale.
Heineken is opening two pop-up barbershops in selected venues around central Auckland to tie-in with the country’s move to the Covid-19 Protection Framework ‘traffic light’ system on Friday 3 December.
Karma Drinks has pledged 100% of revenue from today’s Black Friday sales on its Shop.KarmaDrinks.co.nz website will go towards supporting the hospitality industry.
A Beef + Lamb New Zealand and ANZCO Foods co-branded marketing campaign has lifted sales of New Zealand grass-fed beef in China.
Unilever’s mayonnaise brand Best Foods has pledged its support for the open pantry initiative, Pātaka Kai, which sees surplus food or donations distributed across a network of 140 pantries in New Zealand.
Waste Management Institute New Zealand has partnered with NZ Food Waste Champions 12.3 to reduce the amount of food thrown away.
Rockit Global has used a branded tram in Hong Kong in a new campaign in the territory.
Foodstuffs-owned Pak’nSave is running its Pak’canSave initiative for two weeks from 1st until the 14th November.
Olam Food Ingredients has rebranded itself as ‘ofi’.
KFC is partnering with radio stations ZM and Flava to offer free chicken as part of an NZME campaign encouraging a 90% vaccination rate.
Auckland’s The Kefir Co and Christchurch’s Badass Brownies are looking for funds via crowdfunding platform PledgeMe.
T&G Global has launched a new campaign to showcase its premium Jazz apple as the ‘hero of Halloween’.
Fonterra’s consumer dairy brand, Anchor, has launched a new brand platform ‘A Taste of Home’ with a fully integrated brand campaign.
Fast food outlets have been criticised for referencing the pandemic in social media posts.
The Kiwi Bottle Drive has launched an ad campaign to encourage the government to immediately implement a beverage container return scheme.
The NZ Alcohol Beverages Council (NZABC) says it supports moves by global industry partners to put in place safeguards for the use of social influencers.
The New Zealand division of energy drinks giant Red Bull has appointed Hearts & Science as its new media agency for strategy through to execution across all channels and key platforms.
T&G Global has launched an integrated marketing campaign in key Asian markets to encourage consumers to celebrate full moon festivities with Envy apples as mid-autumn festivities approach.
Developing a skincare brand means the honey company can promote the benefits of both mānuka and propolis to raise awareness in the US.
T&G Global has launched the first global marketing campaign for its Jazz apple brand following a recent brand refresh.
Domino’s is again working with The Salvation Army this time on a Slice of Kindness campaign to support 2,000 Kiwi families with free pizza.
Baking ingredient companies Edmonds and Chelsea Sugar have teamed up with The Salvation Army and television presenter Hilary Barry on a campaign Baking for Better.
Poultry company Tegel has appointed agency Culture&Theory to help drive further growth of its Take Outs range which has more varieties in the pipeline.
Eat New Zealand is seeking 30 storytellers who have a passion for telling food stories.
Living wages, job security and local sourcing are the pillars of the initiative.
Nominations are now open for Aucklanders to nominate their favourite dish for the 2021 Iconic Auckland Eats list.
The former Designworks CEO is behind the new Good Farmers collective, which brings its first product to market this week.
Plant & Food Research has launched a series of videos showcasing its abilities available for the country’s food and beverage producers.
Frucor Suntory brand V Energy has launched a new campaign about feeling your best self and spreading positive vibes.
Animal welfare organisation SAFE has launched its Free Hens from Cages campaign, calling on the government to ban colony cages.
The Feed Your Future career promotion campaign has concluded having held seven events taking high school students to visit primary sector businesses from Whangarei to Invercargill throughout May and June.
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Pak’nSave has launched a campaign to help deliver products and donations to community organisations feeding hungry families.
The UK government has released more detail around its plans to ban online adverts of unhealthy food and restrict advertising on TV until after 9pm.
A new collective which aims to elevate the coastal Bay Of Plenty’s food story and provide the platform to identify new commercial opportunities in the food and hospitality space has been launched.
Venture Taranaki has launched The Taranaki Story with the region’s food and hospo sectors one of the main themes of the initiative.
Silver Fern Farms is preparing to launch their search for the future stars of the red meat industry in the coming weeks, with applications opening for the Plate to Pasture Youth Scholarships and the Silver Fern Farms Graduate Career Programme.
Sealord, Sanford, and Talleys have backed the regional recruitment drive urging individuals to ‘seas the opportunity’.
Partners aim to raise $250k for Breast Cancer Foundation New Zealand
Beef + Lamb New Zealand’s Taste Pure Nature brand has enlisted the services of US-based dietician and nutrition consultant Samantha Cassetty for World Earth Day.
Nature’s Way has launched a new website to showcase its products and provide a better user experience for customers.
Vodafone Warriors sponsor Best Foods has launched a new online fan zone for rugby league lovers.
The first Small Business Day kicks off today and New Zealanders are being asked to make a big impact by choosing to shop at small businesses.
Subway New Zealand has launched a series of non-branded billboards, in a move it says is a brand first.
As alternative proteins increase in popularity, the organisation launches a new website to promote NZ red meat facts.
KitKat has temporarily replaced the logo on its chocolate bar with a call to consumers to recycle the packaging.
Almost $1m will be spent on venison marketing and promotion in the US.
New Zealand Story is showcasing the country’s dairy sector with its Dairy Goodness for the World collateral.
Brands leveraged the national Covid-19 lockdown to market unhealthy food, according to a new study.
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The Advertising Standards Authority’s revision of its voluntary alcohol advertising standards is “little more than rearranging deck chairs on the Titanic”, says the Health Coalition Aotearoa.
NZ Story has launched an international campaign modelling campaigns from New Zealand Trade and Enterprise and Tourism New Zealand.
Family-owned Babich Wines has thrown its support behind the Made with Care campaign.
A Speight’s commercial has swept up a number of prizes at the Effies.
The campaign ran for a month and wrapped up in an event on Wednesday night.
NZTE has launched a new global campaign to showcase the country’s food and beverage industry.
The plant-based brand collective is collaborating with restaurateur Ganesh Raj.
