“Growth has been across the board,” says the drinks giant’s NZ boss, as the company’s market share ticks up during Covid.
Covid-19 concerns continue to dissipate, but venues and suppliers must now reckon with a reduction in disposable income.
Miniature apple company Rockit has launched a new campaign tied in with the first delivery of around 20 million of its new seasons harvest at ports around the world.
Food and beverage sector appointments and people moves to the week of 29 April.
The global FMCG giant ups the ante by restricting F&B marketing to under 16s, ahead of an industry standard of 13 years.
Pizza chain Hell has expanded its reading challenge – now in its eighth year – with the addition of The Great NZ Book trip.
Nootropic drinks make Ārepa has partnered with Super Rugby franchise the Hurricanes.
The company replicates its model in Australia to open a new channel for craft beer brewers across the ditch.
The association plans to petition the Unicode Consortium to develop a white wine emoji option.
Whittaker’s gets behind Operation Nest Egg with Kiwis for Kiwi.
Ōra King Salmon’s beautifully filmed Our Story documentary.
A documentary of the journey of 3 Māori Boys Ltd, makers of beverage Wai Mānuka, courtesy of New Zealand Trade and Enterprise.
A new series from the Made with Care campaign, showcasing New Zealand food and beverage.
Australian food firms face stricter rules around the availability, affordability, accessibility, and marketing of food and drinks.
Well known food and beverage brands feature prominently in top 20 biggest advertising spenders, according to Nielsen Ad Intel.
Miniature apple company Rockit Global took out five awards for its 2021 rebrand at this year’s Best Design Awards – an annual event hosted by The Designers Institute of New Zealand.
Hellmann’s mayo, Mexican avocados, Lay’s chips and Bud seltzer were among the advertisers forking out US$6m+ for TV spots during the weekend’s Super Bowl.
South Island Office’s growing dessert and baked goods group adds the Cadbury brand to the fold with a fresh ANZ licensing agreement.
Strong pandemic performances, e-commerce and sustainability initiatives have helped elevate the best brands.
Synlait’s speciality cheese business, Talbot Forest Cheese, has launched a new brand campaign following a packaging redesign.
Jenkins Freshpac Systems is canvassing opinion on sustainable packaging as part of its Join the Vegelution campaign.
Campaigns from Ingham’s, DB Breweries, and Pic’s Peanut Butter are among half-a-dozen food industry winners from today’s 2021 TVNZ-NZ Marketing Awards.
Exclusion from the government’s $37.5m summer reactivation scheme fro Auckland “another kick in the guts” for struggling hospo morale.
Heineken is opening two pop-up barbershops in selected venues around central Auckland to tie-in with the country’s move to the Covid-19 Protection Framework ‘traffic light’ system on Friday 3 December.
Karma Drinks has pledged 100% of revenue from today’s Black Friday sales on its Shop.KarmaDrinks.co.nz website will go towards supporting the hospitality industry.
A Beef + Lamb New Zealand and ANZCO Foods co-branded marketing campaign has lifted sales of New Zealand grass-fed beef in China.
Unilever’s mayonnaise brand Best Foods has pledged its support for the open pantry initiative, Pātaka Kai, which sees surplus food or donations distributed across a network of 140 pantries in New Zealand.
Waste Management Institute New Zealand has partnered with NZ Food Waste Champions 12.3 to reduce the amount of food thrown away.
Rockit Global has used a branded tram in Hong Kong in a new campaign in the territory.
Foodstuffs-owned Pak’nSave is running its Pak’canSave initiative for two weeks from 1st until the 14th November.
Olam Food Ingredients has rebranded itself as ‘ofi’.
KFC is partnering with radio stations ZM and Flava to offer free chicken as part of an NZME campaign encouraging a 90% vaccination rate.
Auckland’s The Kefir Co and Christchurch’s Badass Brownies are looking for funds via crowdfunding platform PledgeMe.
T&G Global has launched a new campaign to showcase its premium Jazz apple as the ‘hero of Halloween’.
Fonterra’s consumer dairy brand, Anchor, has launched a new brand platform ‘A Taste of Home’ with a fully integrated brand campaign.
Fast food outlets have been criticised for referencing the pandemic in social media posts.
The Kiwi Bottle Drive has launched an ad campaign to encourage the government to immediately implement a beverage container return scheme.
The NZ Alcohol Beverages Council (NZABC) says it supports moves by global industry partners to put in place safeguards for the use of social influencers.
The New Zealand division of energy drinks giant Red Bull has appointed Hearts & Science as its new media agency for strategy through to execution across all channels and key platforms.
T&G Global has launched an integrated marketing campaign in key Asian markets to encourage consumers to celebrate full moon festivities with Envy apples as mid-autumn festivities approach.
Developing a skincare brand means the honey company can promote the benefits of both mānuka and propolis to raise awareness in the US.
T&G Global has launched the first global marketing campaign for its Jazz apple brand following a recent brand refresh.
Domino’s is again working with The Salvation Army this time on a Slice of Kindness campaign to support 2,000 Kiwi families with free pizza.
Baking ingredient companies Edmonds and Chelsea Sugar have teamed up with The Salvation Army and television presenter Hilary Barry on a campaign Baking for Better.
Poultry company Tegel has appointed agency Culture&Theory to help drive further growth of its Take Outs range which has more varieties in the pipeline.
Eat New Zealand is seeking 30 storytellers who have a passion for telling food stories.
Living wages, job security and local sourcing are the pillars of the initiative.
Nominations are now open for Aucklanders to nominate their favourite dish for the 2021 Iconic Auckland Eats list.
The former Designworks CEO is behind the new Good Farmers collective, which brings its first product to market this week.
Plant & Food Research has launched a series of videos showcasing its abilities available for the country’s food and beverage producers.
Frucor Suntory brand V Energy has launched a new campaign about feeling your best self and spreading positive vibes.
Animal welfare organisation SAFE has launched its Free Hens from Cages campaign, calling on the government to ban colony cages.
The Feed Your Future career promotion campaign has concluded having held seven events taking high school students to visit primary sector businesses from Whangarei to Invercargill throughout May and June.
The Restaurant Association is planning a two minute “lights out” event on 6 July to highlight the labour shortage in the hospitality industry. The association said the event would be part MORE »
Pak’nSave has launched a campaign to help deliver products and donations to community organisations feeding hungry families.
The UK government has released more detail around its plans to ban online adverts of unhealthy food and restrict advertising on TV until after 9pm.
A new collective which aims to elevate the coastal Bay Of Plenty’s food story and provide the platform to identify new commercial opportunities in the food and hospitality space has been launched.
Venture Taranaki has launched The Taranaki Story with the region’s food and hospo sectors one of the main themes of the initiative.
Silver Fern Farms is preparing to launch their search for the future stars of the red meat industry in the coming weeks, with applications opening for the Plate to Pasture Youth Scholarships and the Silver Fern Farms Graduate Career Programme.
Sealord, Sanford, and Talleys have backed the regional recruitment drive urging individuals to ‘seas the opportunity’.
Partners aim to raise $250k for Breast Cancer Foundation New Zealand
Beef + Lamb New Zealand’s Taste Pure Nature brand has enlisted the services of US-based dietician and nutrition consultant Samantha Cassetty for World Earth Day.
Nature’s Way has launched a new website to showcase its products and provide a better user experience for customers.
Vodafone Warriors sponsor Best Foods has launched a new online fan zone for rugby league lovers.
The first Small Business Day kicks off today and New Zealanders are being asked to make a big impact by choosing to shop at small businesses.
Subway New Zealand has launched a series of non-branded billboards, in a move it says is a brand first.
As alternative proteins increase in popularity, the organisation launches a new website to promote NZ red meat facts.
KitKat has temporarily replaced the logo on its chocolate bar with a call to consumers to recycle the packaging.
Almost $1m will be spent on venison marketing and promotion in the US.
New Zealand Story is showcasing the country’s dairy sector with its Dairy Goodness for the World collateral.
Brands leveraged the national Covid-19 lockdown to market unhealthy food, according to a new study.
New World has launched its Buy NZ, Go NZ campaign, with specials on several New Zealand brands set to run over the next two weeks. Customers could expect sharp prices MORE »
The Advertising Standards Authority’s revision of its voluntary alcohol advertising standards is “little more than rearranging deck chairs on the Titanic”, says the Health Coalition Aotearoa.
NZ Story has launched an international campaign modelling campaigns from New Zealand Trade and Enterprise and Tourism New Zealand.
Family-owned Babich Wines has thrown its support behind the Made with Care campaign.
A Speight’s commercial has swept up a number of prizes at the Effies.
The campaign ran for a month and wrapped up in an event on Wednesday night.
NZTE has launched a new global campaign to showcase the country’s food and beverage industry.
The plant-based brand collective is collaborating with restaurateur Ganesh Raj.