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Thursday 05 November 2026

Marketing, Advertising & Campaigns

Woolworths campaign tunes into festive traditions
2 Nov 2026   /

Woolworths campaign tunes into festive traditions

Woolworths has launched its 2026 Christmas campaign – in what is also the first major trans-Tasman campaign for the supermarket.


KFC taps streetwear playbook with limited artist sneaker drop
30 Oct 2026  

KFC taps streetwear playbook with limited artist sneaker drop

Quick service restaurant operator KFC New Zealand is borrowing from streetwear culture to drive customer engagement, partnering with local illustrator Robert Wallace on an ultra-limited sneaker release.


Woolworths secures trans-Tasman RWC sponsorship
28 Oct 2026   /

Woolworths secures trans-Tasman RWC sponsorship

Woolworths has signed on as the Official Supermarket Supporter of both the Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029.


Brown Brothers in triple 4-star Cuisine haul
28 Oct 2026   /

Brown Brothers in triple 4-star Cuisine haul

Australian winemaker Brown Brothers has picked up three 4-star accolades in Cuisine magazine’s latest Prosecco tasting, including two Best Buy endorsements.


Lion, Tegel, Mondelēz among Cartology winners…
27 Oct 2026   /

Lion, Tegel, Mondelēz among Cartology winners…

Lion took home top honours at the 2026 Cartology Campaign of the Year Awards, securing the supreme Campaign of the Year title for its Speight’s 150th Birthday campaign.


…as Goodman Fielder named Most Effective Advertiser at Effies
27 Oct 2026   /

…as Goodman Fielder named Most Effective Advertiser at Effies

FMCG manufacturer Goodman Fielder has taken out the premier client honour at the 2026 Effie Awards Aotearoa, winning Most Effective Advertiser of the Year.


Format and function – Oatly’s foodservice future trends
23 Oct 2026   /

Format and function – Oatly’s foodservice future trends

Oatly is forecasting a major shift in café menu development away from traditional espresso staples toward functional ingredients, non-coffee formats, and textured beverages.


KFC launches private store takeover promotion
23 Oct 2026   /

KFC launches private store takeover promotion

Quick service restaurant operator KFC New Zealand has launched a brand activation offering one consumer a private, fully re-themed restaurant takeover for a group feast.


Air NZ’s debut Josh Emett menu heroes local produce
22 Oct 2026   /

Air NZ’s debut Josh Emett menu heroes local produce

Air New Zealand’s first premium inflight menu created by culinary ambassador Josh Emett puts Aotearoa’s primary products and wild food at its centre.


Pernod Ricard pushes Absolut x Tabasco
19 Oct 2026   /

Pernod Ricard pushes Absolut x Tabasco

Spirits distributor Pernod Ricard has rolled out an integrated, multi-channel New Zealand activation for the global NPD collaboration between Absolut Vodka and Tabasco.


Merroir, beautrition and the Yōshoku effect – Whole Foods 2027 trend predictions
16 Oct 2026   /

Merroir, beautrition and the Yōshoku effect – Whole Foods 2027 trend predictions

It is the season for trend predictions. US premium grocer Whole Foods Market consulted its so-called Trends Council for its pick of next year’s cutting-edge flavours, products and ingredients.


Mac’s launches political parody street campaign for new RTDs
15 Oct 2026   /

Mac’s launches political parody street campaign for new RTDs

Following on from NZ Vegetable Council in satirical seasonal asparagus campaign, is Lion NZ brand Mac’s which has launched a mock election campaign on Auckland’s Karangahape Road.