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  News   Covid-19   Opinion
Saturday 21 May 2022

Marketing, Advertising & Campaigns

Coca-Cola Oceania’s Julie O’Toole on Covid, competition and sugar consumption
16 May 2022  

Coca-Cola Oceania’s Julie O’Toole on Covid, competition and sugar consumption

“Growth has been across the board,” says the drinks giant’s NZ boss, as the company’s market share ticks up during Covid.


How has on-premise performed since Covid restrictions were lifted?
12 May 2022   /

How has on-premise performed since Covid restrictions were lifted?

Covid-19 concerns continue to dissipate, but venues and suppliers must now reckon with a reduction in disposable income.


Rockit launches new “courage” brand campaign
5 May 2022   /

Rockit launches new “courage” brand campaign

Miniature apple company Rockit has launched a new campaign tied in with the first delivery of around 20 million of its new seasons harvest at ports around the world.


Food Moves: Comvita, Zespri and Woolworths NZ’s senior marketing movers and more…
29 Apr 2022  

Food Moves: Comvita, Zespri and Woolworths NZ’s senior marketing movers and more…

Food and beverage sector appointments and people moves to the week of 29 April.


Unilever phasing out food marketing to kids
26 Apr 2022   /

Unilever phasing out food marketing to kids

The global FMCG giant ups the ante by restricting F&B marketing to under 16s, ahead of an industry standard of 13 years.


Hell expands reading challenge campaign
20 Apr 2022   /

Hell expands reading challenge campaign

Pizza chain Hell has expanded its reading challenge – now in its eighth year – with the addition of The Great NZ Book trip.


Hurricanes sign Ārepa as first neuroscience partner
8 Apr 2022   /

Hurricanes sign Ārepa as first neuroscience partner

Nootropic drinks make Ārepa has partnered with Super Rugby franchise the Hurricanes.


Beer Hug makes the leap across the Tasman
7 Apr 2022   /

Beer Hug makes the leap across the Tasman

The company replicates its model in Australia to open a new channel for craft beer brewers across the ditch.


NZ Winegrowers launches white wine emoji petition
1 Apr 2022   /

NZ Winegrowers launches white wine emoji petition

The association plans to petition the Unicode Consortium to develop a white wine emoji option.


Watch: Eating chocolate kiwi helps save real kiwi
1 Apr 2022   /

Watch: Eating chocolate kiwi helps save real kiwi

Whittaker’s gets behind Operation Nest Egg with Kiwis for Kiwi.


Watch: Ōra King Salmon’s ‘Our Story’
24 Mar 2022   /

Watch: Ōra King Salmon’s ‘Our Story’

Ōra King Salmon’s beautifully filmed Our Story documentary.


Watch: 3 Māori Boys go global
14 Mar 2022   /

Watch: 3 Māori Boys go global

A documentary of the journey of 3 Māori Boys Ltd, makers of beverage Wai Mānuka, courtesy of New Zealand Trade and Enterprise.


Watch: Made with Care showcases Kiwi food and beverage
11 Mar 2022  

Watch: Made with Care showcases Kiwi food and beverage

A new series from the Made with Care campaign, showcasing New Zealand food and beverage.


Australian obesity strategy targets F&B operations
7 Mar 2022   /

Australian obesity strategy targets F&B operations

Australian food firms face stricter rules around the availability, affordability, accessibility, and marketing of food and drinks.


Which F&B group spent the most on NZ advertising in 2021?
3 Mar 2022   /

Which F&B group spent the most on NZ advertising in 2021?

Well known food and beverage brands feature prominently in top 20 biggest advertising spenders, according to Nielsen Ad Intel.


Rockit scoops gold at Designers Institute awards
22 Feb 2022   /

Rockit scoops gold at Designers Institute awards

Miniature apple company Rockit Global took out five awards for its 2021 rebrand at this year’s Best Design Awards – an annual event hosted by The Designers Institute of New Zealand.


Watch: Super Bowl 2022’s F&B commercials
16 Feb 2022   /

Watch: Super Bowl 2022’s F&B commercials

Hellmann’s mayo, Mexican avocados, Lay’s chips and Bud seltzer were among the advertisers forking out US$6m+ for TV spots during the weekend’s Super Bowl.


New layer to SIO’s Sara Lee, Original Foods group
15 Feb 2022   /

New layer to SIO’s Sara Lee, Original Foods group

South Island Office’s growing dessert and baked goods group adds the Cadbury brand to the fold with a fresh ANZ licensing agreement.


F&B brands star in top global rankings – report
9 Feb 2022   /

F&B brands star in top global rankings – report

Strong pandemic performances, e-commerce and sustainability initiatives have helped elevate the best brands.


Synlait’s Talbot Forest Cheese in brand push
8 Dec 2021   /

Synlait’s Talbot Forest Cheese in brand push

Synlait’s speciality cheese business, Talbot Forest Cheese, has launched a new brand campaign following a packaging redesign.


JFS relaunches Enviro Pac with new campaign
8 Dec 2021   /

JFS relaunches Enviro Pac with new campaign

Jenkins Freshpac Systems is canvassing opinion on sustainable packaging as part of its Join the Vegelution campaign.


F&B campaigns win big at NZ Marketing Awards
2 Dec 2021   /

F&B campaigns win big at NZ Marketing Awards

Campaigns from Ingham’s, DB Breweries, and Pic’s Peanut Butter are among half-a-dozen food industry winners from today’s 2021 TVNZ-NZ Marketing Awards.


Hospo “crushed” after being left off govt’s $38m Auckland stimulus
1 Dec 2021  

Hospo “crushed” after being left off govt’s $38m Auckland stimulus

Exclusion from the government’s $37.5m summer reactivation scheme fro Auckland “another kick in the guts” for struggling hospo morale.


Heineken to open pop-up barbershops in Auckland
1 Dec 2021   / / /

Heineken to open pop-up barbershops in Auckland

Heineken is opening two pop-up barbershops in selected venues around central Auckland to tie-in with the country’s move to the Covid-19 Protection Framework ‘traffic light’ system on Friday 3 December.


Karma Drinks backs hospo with Black Friday pledge
26 Nov 2021   /

Karma Drinks backs hospo with Black Friday pledge

Karma Drinks has pledged 100% of revenue from today’s Black Friday sales on its Shop.KarmaDrinks.co.nz website will go towards supporting the hospitality industry.


B+LNZ, ANZCO collab boosts grass-fed beef sales in Beijing
18 Nov 2021   /

B+LNZ, ANZCO collab boosts grass-fed beef sales in Beijing

A Beef + Lamb New Zealand and ANZCO Foods co-branded marketing campaign has lifted sales of New Zealand grass-fed beef in China.


Unilever’s Best Foods makes Pātaka Kai mayo pledge
18 Nov 2021   /

Unilever’s Best Foods makes Pātaka Kai mayo pledge

Unilever’s mayonnaise brand Best Foods has pledged its support for the open pantry initiative, Pātaka Kai, which sees surplus food or donations distributed across a network of 140 pantries in New Zealand.


WasteMINZ partners with NZ food waste organisation
12 Nov 2021  

WasteMINZ partners with NZ food waste organisation

Waste Management Institute New Zealand has partnered with NZ Food Waste Champions 12.3 to reduce the amount of food thrown away.


Rockit’s branded tram turns Hong Kong heads
11 Nov 2021   /

Rockit’s branded tram turns Hong Kong heads

Rockit Global has used a branded tram in Hong Kong in a new campaign in the territory.


Pak’canSave returns, Foodstuffs to donate $100k
4 Nov 2021   /

Pak’canSave returns, Foodstuffs to donate $100k

Foodstuffs-owned Pak’nSave is running its Pak’canSave initiative for two weeks from 1st until the 14th November.


Olam Food Ingredients rebrands
26 Oct 2021  

Olam Food Ingredients rebrands

Olam Food Ingredients has rebranded itself as ‘ofi’.


KFC offers chicken box incentive for vaccination
13 Oct 2021   /

KFC offers chicken box incentive for vaccination

KFC is partnering with radio stations ZM and Flava to offer free chicken as part of an NZME campaign encouraging a 90% vaccination rate.


PledgeMe push for brownie and kefir co’s
12 Oct 2021   /

PledgeMe push for brownie and kefir co’s

Auckland’s The Kefir Co and Christchurch’s Badass Brownies are looking for funds via crowdfunding platform PledgeMe.


T&G Global launches healthier Halloween campaign
7 Oct 2021   /

T&G Global launches healthier Halloween campaign

T&G Global has launched a new campaign to showcase its premium Jazz apple as the ‘hero of Halloween’.


Fonterra’s Anchor launches new brand campaign
28 Sep 2021   /

Fonterra’s Anchor launches new brand campaign

Fonterra’s consumer dairy brand, Anchor, has launched a new brand platform ‘A Taste of Home’ with a fully integrated brand campaign.


Fast food marketing during pandemic attracts criticism
24 Sep 2021   /

Fast food marketing during pandemic attracts criticism

Fast food outlets have been criticised for referencing the pandemic in social media posts.


Govt urged to implement beverage container return scheme
22 Sep 2021  

Govt urged to implement beverage container return scheme

The Kiwi Bottle Drive has launched an ad campaign to encourage the government to immediately implement a beverage container return scheme.


NZABC backs safeguards for use of social influencers
21 Sep 2021  

NZABC backs safeguards for use of social influencers

The NZ Alcohol Beverages Council (NZABC) says it supports moves by global industry partners to put in place safeguards for the use of social influencers.


Red Bull appoints new media agency
9 Sep 2021   /

Red Bull appoints new media agency

The New Zealand division of energy drinks giant Red Bull has appointed Hearts & Science as its new media agency for strategy through to execution across all channels and key platforms.


T&G launches Envy full moon campaign in Asia
8 Sep 2021   /

T&G launches Envy full moon campaign in Asia

T&G Global has launched an integrated marketing campaign in key Asian markets to encourage consumers to celebrate full moon festivities with Envy apples as mid-autumn festivities approach.


Comvita wants to win over US with celeb-backed brand
7 Sep 2021   /

Comvita wants to win over US with celeb-backed brand

Developing a skincare brand means the honey company can promote the benefits of both mānuka and propolis to raise awareness in the US.


T&G in global Jazz push first
7 Sep 2021   /

T&G in global Jazz push first

T&G Global has launched the first global marketing campaign for its Jazz apple brand following a recent brand refresh.


Domino’s partners with Sallies again for kindness campaign
3 Sep 2021  

Domino’s partners with Sallies again for kindness campaign

Domino’s is again working with The Salvation Army this time on a Slice of Kindness campaign to support 2,000 Kiwi families with free pizza.


Edmonds and Chelsea back Baking for Better campaign
26 Aug 2021  

Edmonds and Chelsea back Baking for Better campaign

Baking ingredient companies Edmonds and Chelsea Sugar have teamed up with The Salvation Army and television presenter Hilary Barry on a campaign Baking for Better.


Culture&Theory takes out Tegel appointment
12 Aug 2021   /

Culture&Theory takes out Tegel appointment

Poultry company Tegel has appointed agency Culture&Theory to help drive further growth of its Take Outs range which has more varieties in the pipeline.


Final call for Eat New Zealand Kaitaki
6 Aug 2021  

Final call for Eat New Zealand Kaitaki

Eat New Zealand is seeking 30 storytellers who have a passion for telling food stories.


Food Made Fair campaign highlights supply chain workers
4 Aug 2021   /

Food Made Fair campaign highlights supply chain workers

Living wages, job security and local sourcing are the pillars of the initiative.


Nominations open for Iconic Eats Of Auckland 2021
3 Aug 2021  

Nominations open for Iconic Eats Of Auckland 2021

Nominations are now open for Aucklanders to nominate their favourite dish for the 2021 Iconic Auckland Eats list.


Sven Baker has designs on new food brand
30 Jul 2021   /

Sven Baker has designs on new food brand

The former Designworks CEO is behind the new Good Farmers collective, which brings its first product to market this week.


Watch: Plant & Food showcases plant-based milk, protein, and innovation capabilities
28 Jul 2021   /

Watch: Plant & Food showcases plant-based milk, protein, and innovation capabilities

Plant & Food Research has launched a series of videos showcasing its abilities available for the country’s food and beverage producers.


V Energy asks, can you feel it?
26 Jul 2021  

V Energy asks, can you feel it?

Frucor Suntory brand V Energy has launched a new campaign about feeling your best self and spreading positive vibes.


SAFE launches campaign against colony cages
14 Jul 2021  

SAFE launches campaign against colony cages

Animal welfare organisation SAFE has launched its Free Hens from Cages campaign, calling on the government to ban colony cages.


Feed Your Future campaign concludes
7 Jul 2021  

Feed Your Future campaign concludes

The Feed Your Future career promotion campaign has concluded having held seven events taking high school students to visit primary sector businesses from Whangarei to Invercargill throughout May and June.


RA plans ‘lights out’ to highlight hospo labour shortage
1 Jul 2021   /

RA plans ‘lights out’ to highlight hospo labour shortage

The Restaurant Association is planning a two minute “lights out” event on 6 July to highlight the labour shortage in the hospitality industry. The association said the event would be part MORE »


Pak’nSave launches inaugural can campaign, pledges $100k
29 Jun 2021   /

Pak’nSave launches inaugural can campaign, pledges $100k

Pak’nSave has launched a campaign to help deliver products and donations to community organisations feeding hungry families.


…while the UK details its ban on unhealthy food advertising
28 Jun 2021   /

…while the UK details its ban on unhealthy food advertising

The UK government has released more detail around its plans to ban online adverts of unhealthy food and restrict advertising on TV until after 9pm.


Bay of Plenty launches food story collective
23 Jun 2021  

Bay of Plenty launches food story collective

A new collective which aims to elevate the coastal Bay Of Plenty’s food story and provide the platform to identify new commercial opportunities in the food and hospitality space has been launched.


EDNZ 2021: Food sector showcased in new Taranaki Story
31 May 2021   /

EDNZ 2021: Food sector showcased in new Taranaki Story

Venture Taranaki has launched The Taranaki Story with the region’s food and hospo sectors one of the main themes of the initiative.


Silver Fern Farms preps Plate to Pasture 2021
11 May 2021   /

Silver Fern Farms preps Plate to Pasture 2021

Silver Fern Farms is preparing to launch their search for the future stars of the red meat industry in the coming weeks, with applications opening for the Plate to Pasture Youth Scholarships and the Silver Fern Farms Graduate Career Programme.


Fisheries giants back NRDA ‘Catch a Job’ campaign
30 Apr 2021  

Fisheries giants back NRDA ‘Catch a Job’ campaign

Sealord, Sanford, and Talleys have backed the regional recruitment drive urging individuals to ‘seas the opportunity’.


Foodstuffs, Griffin’s team up for $250k charity cookie campaign
30 Apr 2021  

Foodstuffs, Griffin’s team up for $250k charity cookie campaign

Partners aim to raise $250k for Breast Cancer Foundation New Zealand


B+LNZ’s Taste Pure Nature enlists US dietician for Earth Day
23 Apr 2021   /

B+LNZ’s Taste Pure Nature enlists US dietician for Earth Day

Beef + Lamb New Zealand’s Taste Pure Nature brand has enlisted the services of US-based dietician and nutrition consultant Samantha Cassetty for World Earth Day.


Nature’s Way refreshes packaging, online design
23 Apr 2021  

Nature’s Way refreshes packaging, online design

Nature’s Way has launched a new website to showcase its products and provide a better user experience for customers.


Best Foods launches Warriors fan site
14 Apr 2021   /

Best Foods launches Warriors fan site

Vodafone Warriors sponsor Best Foods has launched a new online fan zone for rugby league lovers.


$200,000 up for grabs for Small Business Day
9 Apr 2021  

$200,000 up for grabs for Small Business Day

The first Small Business Day kicks off today and New Zealanders are being asked to make a big impact by choosing to shop at small businesses.


Subway goes logoless in new campaign
8 Apr 2021   /

Subway goes logoless in new campaign

Subway New Zealand has launched a series of non-branded billboards, in a move it says is a brand first.


Beef+Lamb NZ ramps up online presence to promote red meat
7 Apr 2021  

Beef+Lamb NZ ramps up online presence to promote red meat

As alternative proteins increase in popularity, the organisation launches a new website to promote NZ red meat facts.


KitKat updates logo with recycling message
31 Mar 2021   / /

KitKat updates logo with recycling message

KitKat has temporarily replaced the logo on its chocolate bar with a call to consumers to recycle the packaging.


NZ venison producers set sights on US market
30 Mar 2021   /

NZ venison producers set sights on US market

Almost $1m will be spent on venison marketing and promotion in the US.


NZ Story launches NZ Dairy Story
24 Mar 2021  

NZ Story launches NZ Dairy Story

New Zealand Story is showcasing the country’s dairy sector with its Dairy Goodness for the World collateral.


Brands engaged in ‘Covid-washing’ to push unhealthy food – study
10 Mar 2021  

Brands engaged in ‘Covid-washing’ to push unhealthy food – study

Brands leveraged the national Covid-19 lockdown to market unhealthy food, according to a new study.


New World launches Buy NZ, Go NZ campaign
3 Mar 2021  

New World launches Buy NZ, Go NZ campaign

New World has launched its Buy NZ, Go NZ campaign, with specials on several New Zealand brands set to run over the next two weeks. Customers could expect sharp prices MORE »


Revised alcohol advertising standards slammed
17 Dec 2020  

Revised alcohol advertising standards slammed

The Advertising Standards Authority’s revision of its voluntary alcohol advertising standards is “little more than rearranging deck chairs on the Titanic”, says the Health Coalition Aotearoa.


New awareness campaign hits NZ’s key markets
17 Nov 2020  

New awareness campaign hits NZ’s key markets

NZ Story has launched an international campaign modelling campaigns from New Zealand Trade and Enterprise and Tourism New Zealand.


Babich Wines welcomes NZTE F&B campaign
13 Nov 2020  

Babich Wines welcomes NZTE F&B campaign

Family-owned Babich Wines has thrown its support behind the Made with Care campaign.


Speight’s scoops top gong in marketing awards
2 Nov 2020   /

Speight’s scoops top gong in marketing awards

A Speight’s commercial has swept up a number of prizes at the Effies.


Central Otago food month wraps
2 Nov 2020  

Central Otago food month wraps

The campaign ran for a month and wrapped up in an event on Wednesday night.


NZTE launches global food and beverage campaign
21 Oct 2020   /

NZTE launches global food and beverage campaign

NZTE has launched a new global campaign to showcase the country’s food and beverage industry.


Life Health Foods collabs with celeb restaurateur
16 Oct 2020  

Life Health Foods collabs with celeb restaurateur

The plant-based brand collective is collaborating with restaurateur Ganesh Raj.