14th February 2024 Euromonitor / TikTok
TikTok is no longer only about engagement but is becoming an increasingly important channel for driving purchase behaviour in Asia Pacific, according to Euromonitor International.
Straightened economic times will lead to an increase in ‘value hacking’ behaviour by consumers across Asia Pacific, according to Euromonitor International.
The integration of artificial intelligence into food businesses is expected to accelerate in 2024.
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