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Thursday 02 May 2024

Euromonitor

Consumer trends 2024: Embrace the TikTok economy 14th February 2024 /

Consumer trends 2024: Embrace the TikTok economy

TikTok is no longer only about engagement but is becoming an increasingly important channel for driving purchase behaviour in Asia Pacific, according to Euromonitor International.


Consumer trends: ‘Value hacking’ on the rise in 2024 13th February 2024 /

Consumer trends: ‘Value hacking’ on the rise in 2024

Straightened economic times will lead to an increase in ‘value hacking’ behaviour by consumers across Asia Pacific, according to Euromonitor International.


Top 2024 industry trend: AI, food companies and consumers 6th December 2023 /

Top 2024 industry trend: AI, food companies and consumers

The integration of artificial intelligence into food businesses is expected to accelerate in 2024.