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Thursday 21 October 2021

NZABC backs safeguards for use of social influencers

21st September 2021 By Staff Reporter | | @foodtickernz

The NZ Alcohol Beverages Council (NZABC) says it supports moves by global industry partners to put in place safeguards for the use of social influencers.

The Influencer Pledge from the International Association for Responsible Drinking aimed to increase transparency, the responsible use of content, and the prevention of the young from seeing alcohol-related marketing.

The responsibility standards for social influencers in the pledge include commitments to:

· not make health claims
· not promote illegal or excessive consumption
· not encourage consumption to those under the legal purchase age
· not link consumption to social success
· not position abstinence negatively.

NZABC executive director Bridget MacDonald said the pledge was “a powerful responsibility commitment”.



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