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Thursday 30 June 2022

How do Frucor’s 2030 sustainability targets measure up?

26th March 2021 By Bridget O'Connell | | @foodtickernz

Reducing waste, carbon emissions, water usage, sugar and non-recyclable packaging form the backbone of Frucor Suntory’s ten-year sustainability plans.

The Auckland-headquartered beverage giant has just released its inaugural sustainability report, which as well as setting out its goals for 2030, provided an update on its progress over the last 12 months.

The company has followed rival around the globe in setting a target for carbon emission reduction, with Frucor aiming to reduce CO2 emissions by 35% by 2030.

It said it had already cut emissions by 8% by establishing a co-shipping arrangement with partners to maximize air freight capacity. A second factor was the introduction of lower emissions fridges at key customers.

Going forward it plans to expand the co-shipping program, update more fridges and partner with suppliers to reduce emissions from the raw materials supply chain.

Frucor’s goal compares with the other drinks giants such as Coca Cola, which aims to reduce absolute carbon emissions by 25% by 2030, against a 2015 baseline. PepsiCo had pledged to reduce greenhouse gas emissions across its value chain by more than 40% before 2030 and to reach net-zero by 2040.

On water, Frucor, which has been wholly-owned by Japanese food and drink giant Suntory since 2019, plans to reduce its usage by 20% by 2030.

It said that this year it achieved a 14% reduction by installing an air rinser at one of its canning lines, which saved 12 million litres of water annually.

Frucor’s approach contrasts with that taken by Coca Cola, which in 2015 set the goal of replenishing all water used in its global beverage production. It had recently updated its water strategy with the 2030 goal of achieving water security for its business, communities and nature everywhere the company operates, sources agricultural ingredients for its beverages and touches people’s lives in the next 10 years.

PepsiCo has also built its water strategy around improving water security. It aims to help expand safe water access to 100 million people by 2030 with an immediate-term focus on supporting water distribution, sanitation, and hygiene practices.

On sugar, Frucor said one in five of drinks sold are low or no sugar and it plans to increase this to one in three by 2030.

Frucor’s brands include V, h2go, Just Juice, Maximus, Fresh Up and Simply Squeezed. It sells more than 25 million cases of drinks a year at its South Auckland manufacturing plant, and makes more than 550,000 deliveries a year across Australia and New Zealand.

Coco Cola, which sells over 200 brands worldwide, has also got sugar reduction in its sights. In NZ, the company last January announced a 20% sugar reduction goal across its portfolio by 2025.

It said this was on top of its ongoing work to reduce sugar in existing drinks, develop new no and low sugar options, provide smaller pack sizes and dedicate significant marketing efforts to promote no and low sugar alternatives.

Frucor’s fourth goal is to achieve 100% recyclable packaging by 2030. It said it currently sits at 93%, with its portfolio comprising 58% cans, 24% PET bottles, 8% glass bottles, 7% Tetra Pak and 3% iPET bottles.

Finally, Frucor wants to hit zero waste to landfill by 2030 by contuining to find alterntaives to divert waste from aldnfill and encouragning suppliers to consider sustainable packaging when delivering raw materials.

It said it currently recycles 90% of its waste across the business.



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