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Consumers support split up of supermarket duopoly – survey

23rd September 2021 By Staff Reporter | | @foodtickernz

An overwhelming majority of consumers believe they pay too much for goods at supermarkets and the current duopoly should be split up, according to a survey commissioned by lobby group Monopoly Watch NZ.

The analysis conducted by consultancy Phoenix Research showed 28% of respondents believed prices were ‘much too high’, 36% said they were ‘too high’, and 28% said ‘a little too high’. Only 7% believed they were ‘about right/reasonable’ and 1% did not know.

The survey also showed 70% of respondents believed the government should split up the two main supermarket groups – Foodstuffs and Countdown – to create more competition.

Phoenix Research said the survey was based on 996 responses from the most recent Dynata omnibus survey, with fieldwork conducted between 9-14 September 2021.

Monopoly Watch NZ, which claims to be comprised of a group of high-profile individuals, is seeking the break-up of the duopoly and has urged the Commerce Commission to recommend as much to the government.  



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