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Thursday 30 June 2022

Tour operator turns to F&B for survival

11th December 2020 By Bridget O'Connell | | @foodtickernz

Queenstown-based tourism operator Impact Escapes has launched a new tea company, after Covid-19 put a halt to its offshore tour business.

The operator provided bespoke, off-the-beaten track tours in Sri Lanka, but when international borders closures brought business to a standstill, co-founders Alex Musgrave and Sally Miller decided to enter the beverage business.

Impact Tea, which sourced its produce from the tea estates in Sri Lanka the operator used to tour with visitors, is now being sold online or in select Queenstown stores and markets.

Musgrave and Miller said the new business was the only supplier of this type of small batch, artisan tea in New Zealand, which was hand-picked and hand-rolled in Sri Lanka.

“Sadly we’re not able to show Kiwis Sri Lanka at the moment, so we’re now bringing a taste of Sri Lanka to New Zealand thanks to the contacts we already had with growers,” Musgrave said.

The tea business would help to not only to support themselves in a post-Covid world, but also the estate owners, workers and friends in Sri Lanka.

The estates they worked with were owned and managed ethically, including fair and proper payment and treatment for staff.

“It was our top priority to work with ethically managed and run estates and thanks to our already-existing relationships, we were able to ensure that happened,” Musgrave said.

“We’re happy to continue to support these small operators in Sri Lanka.”



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