11th May 2022 GM / Impossible Foods
Impossible Foods says a complaint made to the Commerce Commission over the labelling of its plant-based burger product is wrong.
GE Free NZ is continuing its protest regarding the domestic sale of Impossible Burgers, this time writing to the Commerce Commission to make a complaint under the Fair Trading Act.
Impossible Burger Patties go on sale at supermarkets across ANZ, while My Food Bag takes alt-protein offering Plan*t national.
The plant-based giant arrives in NZ and tells the Ticker how it plans to make an impact on the market.
Hot on the heels of Asia, Impossible Foods is now preparing to enter Australia and NZ with its plant-based meat products.