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Seeka invests $2.6m into hort tech startup

9th July 2021 By Staff Reporter | | @foodtickernz

New Zealand’s largest kiwifruit grower, Seeka, has bought a $2.6m minority stake in hort tech startup Fruitometry.

The Bay of Plenty startup, based in Katikati, has developed a new commercial digital crop estimation service, which in its first year has been used by kiwifruit growers, managers and packhouses in the North Island.

Seeka said Fruitometry’s technology enabled the $3bn kiwifruit industry’s growers “being able to measure fruit set and growth by row throughout the growing season”.

Seeka’s minority investment values Fruitometry at $10m. The startup will continue to operate independently while expanding its service.



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