Rockit launches new “courage” brand campaign

5th May 2022 By Staff Reporter | news@foodticker.co.nz | @foodtickernz

Miniature apple company Rockit has launched a new campaign tied in with the first delivery of around 20 million of its new season harvest at ports around the world.

The new brand campaign harnesses the spirit of bravery, according to Rockit, and encourages Rockit’s global consumers to push their limits and go further than they’ve ever gone before by featuring artists, fitness instructors, musicians and aspiring basketball players.

Creative agency Special advised on the campaign, which would be rolled out over the coming year through extensive online, in-store and social channels.