18th May 2021 By Staff Reporter | email@example.com | @foodtickernz
Pepsico says it will be the first large food FMCG business to move to 100% recyclable, compostable or biodegradable packaging across its entire snacks range in Australasia.
The US-based food giant has set a 2025 deadline to meet the target and move its New Zealand brand Bluebird Foods from 90% to completely recyclable.
“Our local snacks business, Bluebird Foods is a member of the New Zealand Packaging Forum, and more than 90% of our snacks packaging is currently recyclable via curbside collection or the Soft Plastics Recycling Scheme,” PepsiCo Australia and New Zealand chief marketing officer Vandita Pandey told the Ticker.
“We have set a goal to design 100% of our packaging to be recyclable, compostable or biodegradable by 2025. We are on track to meet our 2025 target in New Zealand.”
In Australia, food companies were obliged to reduce their plastic packaging waste and to improve sustainability of high plastic use packaging.
The Australian Government is aiming for all food packaging to be recyclable, compostable or biodegradable and 70% of plastic packaging to be recyclable or compostable by 2025.
PepsiCo said all its snack packaging carrying the Australasian Recycling Logo would be recyclable by the end of the year.
“Increased recycling rates are critical to the success of a circular economy for soft plastics,” said Pandey.
“Key to this is making packaging recyclable and easy to recycle. We are proud to have achieved the first step – designing 100% of our snacks packaging to be recyclable – meeting Australia’s 2025 National Packaging Target four years ahead of schedule.”
PepsiCo had also launched its Greening the Green initiative across the ditch, a partnership with Clean Up Australia aimed at increasing soft plastic recycling across the country. PepsiCo pledged A$650,000 at the Australian Government’s National Plastics Summit in 2020 to establish Greening the Green.
PepsiCo New Zealand’s brands include Grain Waves, Doritos and Burger Rings and its Australian portfolio includes Smith’s, Red Rock Deli, Sakata and Doritos products.
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