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Saturday 25 June 2022

New brand director at Pepsi

10th March 2021 By Staff Reporter | news@foodticker.co.nz | @foodtickernz

Frucor Suntory has appointed Tania Bui as its new brand director of CSD PepsiCo brands Pepsi Max, Pepsi, Mountain Dew and 7UP.

Tania Bui

Bui would retain her current marketing and delivery responsibilities across Frucor Suntory’s beverage portfolios in New Zealand and Australia – a position she has held for more than two-and-a-half years.

She said the role brought an opportunity to reposition Pepsi Max as a “modern day challenger and competitive force” in the market.

“We’ve made some great progress with clear signals to the market that we’re here to the challenge status quo and give CSD consumers greater choice in great tasting brands and products,” Bui said.

Frucor Suntory chief consumer officer Cameron Davidson said Bui had proven herself as one of the company’s strongest leaders.

“She brings more than 30 years’ consumer experience and commercial success – and an inexhaustible passion for winning in market and nurturing talent,” he said.

“I’m really confident in Tania’s ability and passion to take our collaborative partnership with PepsiCo to the next level.”

 

 


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