17th November 2020 By Staff Reporter | news@foodticker.co.nz | @foodtickernz
New Zealand Story has launched an international awareness campaign to raise New Zealand’s international profile in the US, China, Japan, Australia and Singapore.
The Ingenious Together films promoted “elements of the Kiwi psyche that help set New Zealanders apart on the global stage” by featuring innovative Kiwi businesses and well-known ‘friends of New Zealand’ with ties to Kiwi business, exploring why NZ’s homegrown thinking attracts the world’s attention.
It builds on recent international branding efforts by New Zealand Trade and Enterprise Made with Care and Tourism New Zealand’s Messages from New Zealand.
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