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Saturday 21 May 2022

Lim “disappointed for others” at misogynistic My Food Bag bagging

5th May 2022 By Staff Reporter | | @foodtickernz

Nadia Lim has responded to comments made by DGL chief executive Simon Henry which criticised My Food Bag for putting a picture of “Eurasian fluff” in its IPO prospectus.

My Food Bag co-founder Nadia Lim

In an NBR interview last month, speciality chemical company founder Henry compared the share performance of the delivery meal kit company and DGL, which both listed on the New Zealand Stock Exchange at around the same time.

The meal kit company’s shares have failed to fire, falling from a pre-listing price of $1.85 to around 90c today, while over the same 12 month period DGL’s shares have risen from $1.10 to $4.15 in trading today.

As part of his explanation for the diverging share performance, Henry directed racist and sexist comments at the My Food Bag co-founder, nutritionist and celebrity chef.

“I can tell you, and you can quote me, when you’ve got Nadia Lim, when you’ve got a little bit of Eurasian fluff in the middle of your prospectus with a blouse unbuttoned showing some cleavage, and that’s what it takes to sell your scrip, then you know you’re in trouble,” Henry told NBR.

He went on to suggest that Lim was using her “sensuality” to sell the meal kit company.

Speaking on the AM Show this morning, Lim called the rich-lister’s comments “disappointing” and reflected the experience many women face in business. 

“I’m a tough cookie,” Lim said.

“I have had enough years and support to become resilient and confident. My big issue with it is, it saddens me how other people and women and women of colour and ethnic backgrounds might see themselves in those comments and how they would feel hurt.”

She added that the comments were particularly damaging to young people.

“What’s so damaging is young people who hear these things over and over again, who then over time somehow start to believe they are less capable and have less to give and contribute than their peers,” Lim said.

“That’s why comments like this are so damaging. It’s water off a duck’s back to me, it’s other people I feel really, really sad and disappointed for.”

My Food Bag co-founder Cecilia Robinson also criticised the “incredibly arrogant and stupid comment,” and said it represented why things are not all right for women in business.

“His appalling comments are, in my view, unacceptable,” she wrote in an opinion piece in The New Zealand Herald.

“Because this isn’t just about Nadia, this is about the underlying view of women in business.”

The chief executive of the New Zealand Food & Grocery Council, Katherine Rich, called the comments “bizarre” and said it would have been strange for My Food Bag to not reference Lim given her place as a founder and food director.

“The comments say more about the thought processes of the businessman rather than reflect on Nadia Lim, because it was patently untrue and stupid,” Rich said.

“Photos of Nadia, with food, her children, friends and farm are the very antithesis of a ‘sensual-come-hither-look-buy-unrelated-product-here’ approach of marketing and advertising of decades ago.

“It’s hard to interpret standing at a barbecue with two others as sensual and an attempt to manipulate unsuspecting investors.”



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