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Monday 15 August 2022

Fresh Cuts: What’s new for the week to 1 July?

1st July 2022 By Staff Reporter | | @foodtickernz

Check what’s new to the market for the week to 1 July 2022. Do you have a new product scheduled for release? Send us the details at and we’ll help spread the news.

Just in time for Dry July, Asahi Beverages NZ swaps out its 0% Peroni, My Food Bag teams up with Garage Project, Lisa King opens an AF bottle shop, while AJ Hackett and Epic team up on a full-strength option.

Asahi Beverages NZ has launched new premium Italian Peroni Nastro Azzurro 0.0% into the New Zealand market, as a replacement for its former Peroni no-alcohol offering, Peroni Libera 0.0% which arrived in 2019.

Chief executive Andrew Campbell said developments in Peroni’s brewing capability mean the new beverage is much closer to the master brand than ever before across all aspects of the taste and sensory profile, which is much more in line also with current consumer preferences.

The launch of the no-alcohol beer is part of wider global activity and supports a regional goal for 30% of Asahi Beverages’ New Zealand and Australian beer portfolio to be low, no, or mid-alcohol by 2025, as well as meeting growing consumer demand for non-alc options.

My Food Bag is offering a weekly recipe in its My Choice kit that is paired with Garage Project’s Tiny non-alcoholic beer, with the exclusive 4-pack (only available in New Zealand) also for sale as an add-on in the Kitchen offering.

The local partnership saw Garage Project’s Pete Gillespie, co-founder and head brewer, spend time in My Food Bag’s development kitchen with its manager, Ella Krauts, to create five different spice blends that bring out the flavour of the non-alcoholic beer.

The collaboration also sees My Food Bag add a new bundle comprising Tiny beer, spice kit & cookbook to its products, priced at $27.99.

Entrepreneur and founder of Eat My Lunch and AF Drinks, Lisa King, has opened New Zealand’s first alcohol-free bottle shop.

The Curious AF Bottle Shop in central Auckland will launch for a limited time, offering Kiwis the opportunity to experience and purchase alcohol-free drinks from around the globe.

A tasting will be held as part of in-store sampling each week.

AJ Hackett Bungy New Zealand has teamed up with Auckland craft brewer Epic on a new limited edition.

The 6.1% ABV IPA, named IPAAH, is said to be a beer that dares you to ‘live your life to the max’.

Available for a limited time across New Zealand, including from Epic’s Liquid Courage bar at the Kawarau Bungy Centre in Queenstown, it is priced at $9 for a 440ml can.



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