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Friday 03 December 2021

Fresh Cuts: Product launches for the week to 3 September

3rd September 2021 By Staff Reporter | | @foodtickernz

Check what’s new to the market for the week up to 3 September 2021. 

Food and beverage firms have navigated the ongoing disruption following last month’s snap lockdown to get new products online and in store this week including Moa Brewing Company, new cross-category brand Good Farmers and Hamilton’s Good George.

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Good Farmers New Zealand has partnered with a New Zealand hemp cultivation business to develop and launch an range of high protein, spray-free grocery products.

The cross-category consumer brand has been developed by former Designworks executive Sven Baker and its products are sold online through the brand’s website.

Sultana IPA named after one of the tallest mountains in the US.

The latest offering from Moa Brewing Company is a single hop IPA named named after one of the tallest mountains in the US.

Sultana is being launched exclusively with Foodstuffs North Island this week.

Moa said it is the last of its 440ml launches planned for this year.

Aucklanders might need this lockdown-sized tipple.

Good George has released an up-sized bottle of its Neat Espresso Martini especially for lockdown – or to celebrate the move out of level 4 lockdown for most of the country.

At 946ml, the lockdown edition of the brewer’s pre-made coffee vodka cocktail is 25% larger than the original and comes in at 13.5% ABV.

It is being sold direct from the Good George website for $44.50.



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