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Fresh Cuts: Product launches for the week to 12 November

12th November 2021 By Staff Reporter | | @foodtickernz

Check what’s new to the market for the week to 12 November 2021.

This week, premium mixer company East Imperial releases a cold-brew coffee and tonic, Pic’s gets nutty with an almond butter, and Huntley & Palmers cracks the sourdough market.

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New Zealand tonics and mixers producer East Imperial has launched a new retail product online this week.

Is it a mixer? Is it a coffee? Is it a drink? Premium mixer company East Imperial says its new Coffee & Tonic is designed for multiple occasions day or night.

The Auckland-headquartered drinks manufacturer added that the cold-brewed Sumatran coffee mixed with grapefruit tonic “reflects the growing popularity of coffee fortification in mainstream beverages and cocktails across the US, Europe and APAC”.

The new 180ml cans available in four packs can be found online, at Glengarry’s or Farro Fresh stores.

Nelson’s Pic’s Peanut Butter has released a new double crunch almond butter this week.

Nelson nut butter company Pic’s has launched a double crunch almond butter this week.

The 14-year-old manufacturer’s latest offering adds to previous forays beyond its flagship peanut butter into cashew and almond.

The 290g jar of ground pre-roasted South Australian almonds with added salt was now available in supermarkets or online for $10.00 RRP.

Named New Zealand’s most trusted crackers brand by Readers Digest earlier this year, Huntley & Palmers is jumping on the fermented foods bandwagon with its latest release, baked sourdough crackers.

The brand, owned and manufactured by the Griffin’s Food Company since 1985, released the crackers – made with real sourdough culture fermented for 16 hours before being baked – this week.

The two SKUs will join the brand’s wide range of wholegrain, rice, sesame, wafer, crispbread and cream crackers on the shelves in most New Zealand supermarkets for $3.50 RRP.



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