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Saturday 21 May 2022

FoodStarter 2022 finalists: Who made the cut?

11th May 2022 By Staff Reporter | | @foodtickernz

Ten F&B companies from across the country have made the shortlist in this year’s FoodStarter project, with strong representation from plant-based ventures.

Olive and Ash, known for their dehydrated vegetable mince brand Vince, is one of 10 finalists.

The five-strong small suppliers category cohort includes Feliz Wholefood – the company behind vegan butter Vutter, co-founded by Patrick Malloch and Aline Fonseca.

Also on the list is Olive and Ash, known for their dehydrated vegetable mince brand Vince and plant-based snack bar company The Damn Good Food Company.

The final two shortlisted small suppliers are curry paste producer Kavitas Kitchen – also with a plant-based offering – and The Excellent Side Project.

The category in the initiative, which is run by New World and the Ministry of Awesome, is for entrepreneurs who have registered as a vendor with New World and may be selling to a limited number of stores.

The startups category, for entrepreneurs who have a product and are in the early stages of trading, but are not yet selling to the New World network, also has five finalists, which include companies Black Doris, Oliver’s and QB Snacks.

Also on the list is Parkers Beverage Company, which manufactures its eponymous fruit juice and water brand, the Bootleggers brand mixers, and Prime by Parkers nootropics drink range.

Lastly is No Rush, which is understood to be the manufacturer of a range of freeze-dried New Zealand meat and seafood products.

The finalists will give a live demonstration in front of a panel of judges at the final event on 18 July.

The winner of each category will receive a prize package comprised of $120,000 worth of in-kind prizes, including support in product development, business mentorship, marketing and branding, and the opportunity for national ranging in the New World supermarket network.

The full details of FoodStarter 2022 can be read here.



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