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Thursday 21 October 2021

Fonterra’s Anchor launches new brand campaign

28th September 2021 By Staff Reporter | news@foodticker.co.nz | @foodtickernz

Fonterra’s consumer dairy brand, Anchor, has launched a new brand campaign, A Taste of Home.

Anchor launched the platform with a television commercial but would also underpin CSR initiatives including KickStart Breakfast, a programme supporting Kiwi communities and their futures, as well as sustainability programmes.

“As a proudly homegrown Kiwi brand that’s sat on the kitchen benches and dining tables of our homes since 1886 – Anchor gives Kiwis the feeling, and taste, of home,” said Fonterra.

“Our latest ad celebrates the Kiwi tradition of a shared lunch, the story follows Dev who is worried about taking his Kalakand, a recipe for a traditional Indian dessert that has been passed down from his Nana, to his schools shared lunch because none of his friends would know what it was.” 

Fonterra used TBWA as the creative agency.

 

 


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