1st October 2021 By Monique Steele | email@example.com | @foodtickernz
Fonterra, Comvita and Zespri are three of the big New Zealand food firms looking to boost their exposure in the United Arab Emirates through Expo 2020 Dubai, which launched overnight after a year’s Covid delay.
More than 190 countries will participate in the six-month-long event, helping to expose the world’s business community to New Zealand’s food and beverage offerings in a range of New Zealand Trade and Enterprise-hosted events.
These include the Taste New Zealand F&B Festival at the $61.3m New Zealand Pavilion in January, which would provide opportunities to showcase brands to industry buyers and consumers from the UAE, as well as international visitors to Expo 2020.
There would also be B2B showcase dinners, meet-the-buyer matching functions, and retail activations in the UAE. The UAE was New Zealand’s 10th-largest trading partner in 2020 but trade with the Gulf Cooperation Council, of which UAE was a member state, totalled $2.2bn last year. That made the GCC New Zealand’s fifth-largest trading partner in 2020.
“Expo 2020 in Dubai allows us to connect with existing and potential customers in a region which is growing in importance for our co-op every year,” a spokesperson from dairy company Fonterra told the Ticker.
“We have a strong base of employees and customers in the region and this is an opportunity for us to strengthen and leverage our presence there.”
Fonterra was also part of NZTE’s Care Collective, which brought together key sponsors and suppliers of the event. Zespri, T&G Global’s integrated apple business Mr Apple, wine company Craggy Range, and Raw Coffee – a Dubai-based coffee company founded by two New Zealand expats – were also part of the group.
Comvita said the Māori concept of ‘kaitiakitanga’ was one of the honey exporter’s “guiding principles from the very beginning – and so there was a real sense of alignment and connection with the New Zealand Expo theme of Care for People and Place”.
“One of our core priorities has been to bring that all to life in a way which truly reflects NZ’s standing as a science, innovation and digital leader.”
Comvita added that it sees Expo 2020 as an opportunity “to cement our reputation as the world-leader in mānuka honey and bee products, enjoyed around the world”.
The company had a number of other initiatives planned over the course of the event, including exclusive product and experiential launches, with details on those to be announced in due course.
Clayton Kimpton, New Zealand’s commissioner-general to Expo 2020, said the Tiaki restaurant at the New Zealand Pavilion would showcase the excellence of New Zealand food and beverage to visitors, providing an ideal location for businesses to host key contacts.
“We hope Tiaki will become a meeting point at Expo 2020, for conversations and collaborations, for New Zealand export companies,” he said.
Expo 2020 runs until 31 March 2022.