31st May 2021 By Staff Reporter | firstname.lastname@example.org | @foodtickernz
Venture Taranaki has launched The Taranaki Story with the region’s food and hospitality sectors one of the main themes of the initiative.
Modelled on the well-known New Zealand Story, which launched in 2013, Taranaki’s provincial version provides more than 400 assets to help promote regional businesses.
Featured food businesses include The New Zealand Quinoa Co, plant-based creamery Little Liberty, Shining Peak Brewery and BeGin Distilling’s Juno Gin.
“This is a toolkit for enterprises of Taranaki and organisations of Taranaki to be able to use to engage with their customers, and engage with their suppliers,” said chief executive of Venture Taranaki, Justine Gilliland, at the Economic Development New Zealand 2021 conference on Friday.
“[It’s] for us to be able to share our story with the rest of Aotearoa and the world.”
Gilliland said with the region having half-a-million cows, about the same number of sheep and cattle, as well as a significant number of chickens “food and fibre is our biggest sector as it is for New Zealand obviously”.
Food and Hospitality is one of seven categories showcased in the initiative alongside Environment; Business, Innovation and Export; Iwi; Visit; Energy; Live and Work.
The Taranaki Story was funded from the Provincial Growth Fund, and began in June 2019 but was delayed due to Covid-19.
Collateral includes imagery, videos, a sound library, presentations, guides, case studies, infographics, and animated gifs. The assets can be accessed here.
Read further coverage of the Economic Development New Zealand 2021 Conference in Tuesday’s Ticker.
28 Sep 2021 Fonterra’s Anchor launches new brand campaign
8 Sep 2021 T&G launches Envy full moon campaign in Asia
7 Sep 2021 T&G in global Jazz push first
12 Aug 2021 Culture&Theory takes out Tegel appointment
6 Aug 2021 Final call for Eat New Zealand Kaitaki