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Saturday 21 May 2022

Coca-Cola rolls out HSR labelling, aims for 20% sugar cut

13th May 2022 By Staff Reporter | | @foodtickernz

Coca-Cola says it is continuing to roll out the voluntary front-of-pack Health Star Rating (HSR) initiative in New Zealand and is transitioning from the energy icon to stars on its drinks packaging.

“The move to the star icon is an example of how seriously we take our responsibility to provide meaningful information to consumers,” said Chris Litchfield, managing director of New Zealand and the Pacific for Coca-Cola Europacific Partners New Zealand.

“We have supported the New Zealand government’s HSR initiative since it was established in 2014, adding the HSR energy icon on packs across our portfolio of products.”

The beverage maker also said it has also taken action to reduce sugar in its recipes, offering more ‘no’ and ‘low’ sugar options and smaller pack sizes.

Julie O’Toole, director and country lead of Coca-Cola Oceania, said the company has “an ambitious goal to reduce sugar by 20% [compared to 2015 levels] across our portfolio of drinks by 2025, and we are on track to achieve this”. 



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