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Tuesday 28 June 2022

B+LNZ, ANZCO collab boosts grass-fed beef sales in Beijing

18th November 2021 By Staff Reporter | news@foodticker.co.nz | @foodtickernz

A Beef + Lamb New Zealand and ANZCO Foods co-branded marketing campaign has lifted sales of New Zealand grass-fed beef in China.

The week-long promotion using the Taste Pure Nature brand drove sales up threefold across Beijing’s high-end 7Fresh supermarket stores.

B+LNZ said there was also an ongoing increase in weekly sales post-campaign.

 

 


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