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Record blueberry consumption after 15.2% jump

11th November 2020 By Staff Reporter | | @foodtickernz

A record eight million punnets of blueberries worth over $30m were eaten by New Zealanders last year – reflecting a 15.2% jump on the prior season.

Industry body Blueberries New Zealand said it was the second year in a row demand had increased by more than one million punnets, and said the Covid-19 lockdown had prompted a reconnection with “real fruit” for Kiwis.

Around 60% of New Zealand’s annual blueberry crop was exported to Australia and Asia, and the industry body expected international demand would be stronger than ever this year thanks to New Zealand’s green reputation and effective Covid-19 response.



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